Most Popular Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Friday, March 31: What can you expect in today’s media scan? Let me quote an expert: “I will say it’s everything. It’s the highs and lows, brightness and darkness, alpha to omega, a quiet-loud-sad-happy tragiredemptive circus of emotion, anguish, and […]
Archives for March 2017
Watch Colbert Hilariously Trash Congress for Siding With Big Cable
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Thursday, March 30: Today we’ve got a lot of questions: How much is Donald Trump really worth? Lawmakers in 24 states have a plan that might help us finally figure that out. (See No. 6, below.) How much is Jeff Bezos worth? […]
With Trump Struggling, Wealthy Backers Shell Out $1.3M for TV and Digital Ads to Shore Him Up
With President Donald Trump trying to find his footing after his failed effort to repeal the Affordable Care Act, a group of wealthy backers is launching a 10-state media blitz to pressure Democratic senators to support him — or at least think twice about piling on. Making America Great, a nonprofit run by Rebekah Mercer, […]
WeChat Made Addicted Users Go Cold Turkey For 12 Hours and Filmed Everything
Young love Credit: Saatchi & Saatchi Guangzhou Most Popular For people outside China, it can be difficult to understand how tight of a grasp the WeChat app has on people’s lives. The average user sent 74 messages a day on the app, WeChat parent company Tencent Holdings said last year. Half of users spent over […]
Grey London Changes Name to Valenstein & Fatt in Diversity Drive
Valenstein & Fatt Credit: Dan Weill Most Popular When Lawrence Valenstein and Arthur Fatt set up a New York ad agency in 1917, anti-Semitism was rife. So according to agency lore, they picked the bland name Grey, after the color of their office walls, to gloss over their Jewish identities. Now, in the week when […]
Fast growing social app, BRO, partners with Tutela to boost incomes and improve user experience
App monetises crowd-sourced mobile signal data to get share of £1.25m revenue fundLondon, UK. 28 March, 2017: Tutela, the crowd-sourced wireless analytics monetisation (WAM) company, has today announced its partnership with social app, BRO (www.bro.social). The partnership will see the app, which is a social platform just for men, benefit from additional revenues generated as […]
As Airbnb Just Learned, It's Really Hard to Localize Your Brand Name for China
Most Popular Localizing a brand name for China is a mind-boggling challenge. Ideally, the name should convey the brand’s story, set out its local positioning and be memorable. It should sound similar to the original, and have a good ring to it. It shouldn’t evoke unintended meanings in Mandarin or major dialects. That’s why brand […]
Brand Safety Issues Go Way Beyond YouTube, Says Advertising Week Europe Panel
Most Popular AT&T and Johnson & Johnson are the latest big advertisers to halt YouTube ad buys, but the problem of ads and offensive content extends way beyond Google and Facebook, according to a session on terror funding led by The Guardian at Advertising Week Europe. Hamish Nicklin. Credit: Shutterstock/Advertising Week Europe In the context […]
U.S. Hispanic Agencies: Final Deadline to Enter Wave Festival Is March 24
Most Popular The deadline for entries has been extended for the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico. The final deadline to enter the Wave is Friday, March 24, 2017. See the Wave’s 15 categories and enter here. Credit: Wave Festival Advertising Age is […]
The Connected Life Video: Finding the Magic in the Math
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Video: Death Wish Coffee's Super Bowl High Lives On
The last time we checked in with Death Wish Coffee, it was occupying a small space in an industrial park on the outskirts of Albany New York. Then it won a spot in Super Bowl 50, thanks to Intuit’s QuickBook’s Small Business Big Game competition. And it’s never looked back. In 2015, Death Wish Coffee […]
How to Turn Your Microwave into a Camera
Kellyanne Conway. Credit: Anthony Behar/Pool via Bloomberg Most Popular You can turn a microwave into a camera and I’ll teach you how in a minute, but before I do, let me share this news item. In a recent interview with a reporter from the Bergen Record, While House counselor Kellyanne Conway was asked about surveillance. […]
'Take It or Leave Its' or 'So Whats' Would Help Internet Brands
Most Popular Do you think there’s any correlation between a less-than-robust economy and marketers’ increased reliance on digital commerce and advertising? The 21st century hasn’t been very cooperative so far. David Brooks, columnist for The New York Times, says the current time period is “looking much nastier and bumpier” than the 20th century. “Rising ethnic […]
Artist Jennifer Bolande Replaces Billboards With Photos Of The … – GOOD Magazine
March 17, 2017 We often hear about air pollution and water pollution, but a new art exhibit calls attention to something so prevalent most of us tune it out: visual pollution. As part of the DesertX art exhibition, Jennifer Bolande has taken over a series of billboards near Palm Springs, California and replaced the advertisements […]
Media Companies and Properties
Most Popular Data on media companies and media properties. For more media data, click on Advertising Spending, Digital and Survey sections. TVPrime-time broadcast TV pricing survey, 2016-2017 Price for 30-second commercial on prime-time TV. Archived editions: 2015-2016 • 2014-2015 • 2013-2014 • 2012-2013 • 2011-2012 • 2010-2011 • 2009-2010 • 2008-2009 TV market facts and […]
