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The F8 of Digital Advertising Sits with Fb and Google – Which-50 (website)

April 23, 2017 by davis

The F8 of Digital Advertising Sits with Fb and Google – Which-50 (website)

Marketers continue to spend rampantly on digital advertising. If you’ve read this far, then I managed to get your attention. In today’s media-saturated world, that’s no easy feat. So, thank you. Like an effective headline, digital advertising is designed to gain your (very limited) attention, hold it for long enough to initiate (or continue) a conversation, and then […]

Filed Under: Mobile, News Tagged With: amazon, apple, digital advertising, facebook, google

Why Sports Will Play a Greater Role in Fox’s Upfront Pitch

April 20, 2017 by davis

Why Sports Will Play a Greater Role in Fox’s Upfront Pitch

Most Popular If you’re casting around for a metaphor to convey the out-sized reach and sheer strength of the sports TV marketplace, you could do worse than Cris Carter’s otherworldly meat hooks. Having hauled in 1,101 receptions over the course of his 16 seasons in the NFL, the Hall of Famer’s hands are, as he […]

Filed Under: News Tagged With: sports, TV

Google turns to artists to mold Assistant into an amiable companion

April 16, 2017 by davis

Google turns to artists to mold Assistant into an amiable companion

Dive Brief: Google has brought on board Emma Coats, a storyboard artist who worked on Pixar’s movie “Brave,” as part of a Personality Team assembled to make Google Assistant more chatty, according to multiple reports. Coats writes dialog for Google Assistant and told the BBC she comes up with “fun things the Assistant can say […]

Filed Under: Mobile Tagged With: google

“Alexa, how can my brand shine in the age of ask”

April 16, 2017 by davis

“Alexa, how can my brand shine in the age of ask”

There are more than 10,000 Amazon Echo skills available for the Alexa digital assistant, according to recent reports — an impressive number for a platform that’s just over two-years-old. While brands’ opportunities on it are currently limited to repetitive, utilitarian tasks, more sophisticated engagements are on the way, meaning marketers should be thinking now about how […]

Filed Under: Mobile Tagged With: amazon

Twitter amplifies branding opportunities in Periscope broadcasts

April 15, 2017 by davis

Twitter amplifies branding opportunities in Periscope broadcasts

Dive Brief: Twitter is letting brands customize the hearts viewers of Periscope videos use to signal they are enjoying live and on-demand broadcasts, according to a Twitter blog post. Custom hearts can appear throughout the duration of videos, and viewers can send them by tapping the screen. Custom hearts mix with Periscope’s typical multicolored hearts. […]

Filed Under: Mobile Tagged With: branding, twitter

Piper Jaffray: Snapchat’s reign over teen social media use continues

April 15, 2017 by davis

Piper Jaffray: Snapchat’s reign over teen social media use continues

Dive Brief: Snapchat is holding firm atop teens’ social media hierarchy. Almost 40% of teens declare Snapchat is their favorite social platform, compared to 35% in the fall of last year, and 81% use Snapchat at least once a month, up from 80% in the prior period, according to Piper Jaffray’s semiannual consumer insights project […]

Filed Under: Mobile Tagged With: snapchat

Finish Line tries for competitive edge with enhanced loyalty app

April 15, 2017 by davis

Finish Line tries for competitive edge with enhanced loyalty app

Dive Brief: Finish Line has launched an upgraded loyalty app free to download on iOS and Android devices, according to a press release. The app features a product feed meant to inspire customers, customized product recommendations, information on upcoming product releases and in-app shopping and checkout. It also doles out status updates, rewards and access […]

Filed Under: Mobile Tagged With: mobile app

Wendy’s Tweet Might Pass Ellen’s Famed Oscars Tweet-videos

April 12, 2017 by davis

Wendy’s Tweet Might Pass Ellen’s Famed Oscars Tweet-videos

The Lowdown is Ad Age’s weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more. Wendy’s has struck social media gold thanks to a Nevada teenager. If you haven’t heard of #NuggsforCarter by now you must not be on Twitter. The hashtag began rising […]

Filed Under: News Tagged With: campaigns

Vape shops’ advertising moves towards digital signage – AV Magazine (blog)

April 12, 2017 by davis

Vape shops’ advertising moves towards digital signage – AV Magazine (blog)

Due to new governmental advertisement policy, many vape shops across the UK are leaning towards the use of alternate marketing techniques and methods, such as digital signage. Mario Troullis, director at TrouDigital, discusses digital signage as an in-house advertising tool. As of May 2017, the Tobacco Products Directive will be placed into full force. New […]

Filed Under: News Tagged With: campaigns

L’Oreal Paris sponsors The Glam App content, educational program

April 12, 2017 by davis

L’Oreal Paris sponsors The Glam App content, educational program

Dive Brief: The Glam App, an on-demand beauty service provider, is collaborating with L’Oreal Paris on an educational program called The Glam App Academy, according to a press release. The collaboration officially kicks off on May 8. The partnership deepens a relationship between L’Oreal Paris and The Glam App that was limited to sponsored events […]

Filed Under: Mobile Tagged With: campaigns

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