Marketers continue to spend rampantly on digital advertising. If you’ve read this far, then I managed to get your attention. In today’s media-saturated world, that’s no easy feat. So, thank you. Like an effective headline, digital advertising is designed to gain your (very limited) attention, hold it for long enough to initiate (or continue) a conversation, and then […]
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Why Sports Will Play a Greater Role in Fox’s Upfront Pitch
Most Popular If you’re casting around for a metaphor to convey the out-sized reach and sheer strength of the sports TV marketplace, you could do worse than Cris Carter’s otherworldly meat hooks. Having hauled in 1,101 receptions over the course of his 16 seasons in the NFL, the Hall of Famer’s hands are, as he […]
Google turns to artists to mold Assistant into an amiable companion
Dive Brief: Google has brought on board Emma Coats, a storyboard artist who worked on Pixar’s movie “Brave,” as part of a Personality Team assembled to make Google Assistant more chatty, according to multiple reports. Coats writes dialog for Google Assistant and told the BBC she comes up with “fun things the Assistant can say […]
“Alexa, how can my brand shine in the age of ask”
There are more than 10,000 Amazon Echo skills available for the Alexa digital assistant, according to recent reports — an impressive number for a platform that’s just over two-years-old. While brands’ opportunities on it are currently limited to repetitive, utilitarian tasks, more sophisticated engagements are on the way, meaning marketers should be thinking now about how […]
Twitter amplifies branding opportunities in Periscope broadcasts
Dive Brief: Twitter is letting brands customize the hearts viewers of Periscope videos use to signal they are enjoying live and on-demand broadcasts, according to a Twitter blog post. Custom hearts can appear throughout the duration of videos, and viewers can send them by tapping the screen. Custom hearts mix with Periscope’s typical multicolored hearts. […]
Piper Jaffray: Snapchat’s reign over teen social media use continues
Dive Brief: Snapchat is holding firm atop teens’ social media hierarchy. Almost 40% of teens declare Snapchat is their favorite social platform, compared to 35% in the fall of last year, and 81% use Snapchat at least once a month, up from 80% in the prior period, according to Piper Jaffray’s semiannual consumer insights project […]
Finish Line tries for competitive edge with enhanced loyalty app
Dive Brief: Finish Line has launched an upgraded loyalty app free to download on iOS and Android devices, according to a press release. The app features a product feed meant to inspire customers, customized product recommendations, information on upcoming product releases and in-app shopping and checkout. It also doles out status updates, rewards and access […]
Wendy’s Tweet Might Pass Ellen’s Famed Oscars Tweet-videos
The Lowdown is Ad Age’s weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more. Wendy’s has struck social media gold thanks to a Nevada teenager. If you haven’t heard of #NuggsforCarter by now you must not be on Twitter. The hashtag began rising […]
Vape shops’ advertising moves towards digital signage – AV Magazine (blog)
Due to new governmental advertisement policy, many vape shops across the UK are leaning towards the use of alternate marketing techniques and methods, such as digital signage. Mario Troullis, director at TrouDigital, discusses digital signage as an in-house advertising tool. As of May 2017, the Tobacco Products Directive will be placed into full force. New […]
L’Oreal Paris sponsors The Glam App content, educational program
Dive Brief: The Glam App, an on-demand beauty service provider, is collaborating with L’Oreal Paris on an educational program called The Glam App Academy, according to a press release. The collaboration officially kicks off on May 8. The partnership deepens a relationship between L’Oreal Paris and The Glam App that was limited to sponsored events […]
