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Go Small or Go Home: Despite Criticism, Microinfluencers Are Crushing It

April 3, 2017 by davis

Go Small or Go Home: Despite Criticism, Microinfluencers Are Crushing It

A recent op-ed in Ad Age argued that top celebrities, with huge followings and name recognition, offer a greater value than microinfluencers. Kristy Sammis says that’s all wrong. Most Popular Influencer marketing is booming, and one thing in particular is clear: microinfluencers are 2017’s “It girl.” Even in his recent column criticizing the use of microinfluencers instead […]

Filed Under: News Tagged With: influencer marketing

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