Leo Burnett North America CEO Andrew Swinand Credit: Courtesy Leo Burnett Most Popular Leo Burnett has launched The Core, a new offering that brings together the group’s existing data, analytics, research, CRM and search technology capabilities with the goal of creating more personalized content for clients. The Core, which will serve as a resource for […]
Interview
Mobile Apps Are a Gold Mine for Fraudsters – eMarketer Interview
Amit Joshi Director of Product and Data Science Forensiq Fraudsters follow the money trail, which now leads to mobile’s two advertising channels—mobile websites and apps. Mobile apps are particularly appealing to fraudsters because in-app inventory commands premium prices, and because the industry has lagged behind in offering app-specific fraud detection services. eMarketer’s Cathy Boyle spoke […]