Most Popular If you’re casting around for a metaphor to convey the out-sized reach and sheer strength of the sports TV marketplace, you could do worse than Cris Carter’s otherworldly meat hooks. Having hauled in 1,101 receptions over the course of his 16 seasons in the NFL, the Hall of Famer’s hands are, as he […]
TV
Shelly Palmer: TV May Actually Die Soon
TV networks don’t have the same access to crucial data as players such as Facebook, Amazon, Netflix and Google, writes Shelly Palmer. Credit: Patrick T. Fallon/Bloomberg Most Popular FANG (Facebook, Amazon, Netflix, Google/YouTube) is about to take a huge bite out of traditional network TV (ABC, NBC, CBS and Fox), and the media business will […]
Measurement Mess: TV Industry Struggles to Agree on Ratings Innovation – Variety
When Nielsen announced plans last year to offer Total Content Ratings, an initiative to measure audiences no matter what screen is being watched, Hulu seemed an ideal beneficiary. This story first appeared in the April 11, 2017 issue of Variety. The streaming service makes everything from “Empire” to “The Golden Girls” available on every conceivable […]
Hollywood Digital Media Means TV’s Golden Age Is Anything but, Say Writers Readying Strike
Most Popular The world’s largest media companies returned to the negotiating table Monday with Hollywood screenwriters, seeking to avert a strike that could cost the entertainment industry billions of dollars and take popular TV shows off the air indefinitely. Hollywood is bracing for the worst-case scenario after the Writers Guild of America warned advertisers […]
Audience Recognition Technology now uses Artificial Intelligence to control TV Content and Advertisement – Yahoo Finance
BOCA RATON, Fla., April 11, 2017 /PRNewswire/ — The recent trend to Digital Broadcast Television in conjunction with the advancements in Artificial Intelligence has provided the ability for Broadcasters and Marketers to know exactly who is watching the television. Using facial recognition and big data, FlySwipe has developed a technology that can determine which commercial to […]
Comcast Said to Plan Online Rival to Netflix Using Hit NBC Shows
Credit: Charles Mostoller/Bloomberg Most Popular Comcast Corp. plans to introduce an online video service offering hit shows from its NBC Universal TV networks in the next 12 to 18 months, an effort to compete with rivals Netflix and CBS Corp., according to people familiar with the matter. The new service will include programs from the […]
OpenAP Could Help TV Recover Digital Dollars
The TV industry alliance formed by Viacom, Turner and Fox could help TV in its battle with digital media for advertising dollars, analyst Tom Eagan of Telsey Advisory Group said. The TV coalition, OpenAP, held a meeting Friday introducing media buyers to its plans and announcing that Accenture would act as the third-party validator of […]
Watch the Newest TV Commercials From Samsung, Mercedes-Benz, Jeep and More
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online […]
Surprising New Band of Rivals Could Make TV Targeting Finally Work ~ OpenAP
Most Popular Trying times make for interesting bedfellows. Advertisers that met with Turner, Fox and Viacom on Friday said the competitors’ new collaborative offering seems like a real step toward buying targeted audiences on TV in a big way. That could be a big deal as traditional TV audiences continue to fall way, making it […]
