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The F8 of Digital Advertising Sits with Fb and Google – Which-50 (website)

April 23, 2017 by davis

The F8 of Digital Advertising Sits with Fb and Google – Which-50 (website)

Marketers continue to spend rampantly on digital advertising. If you’ve read this far, then I managed to get your attention. In today’s media-saturated world, that’s no easy feat. So, thank you. Like an effective headline, digital advertising is designed to gain your (very limited) attention, hold it for long enough to initiate (or continue) a conversation, and then […]

Filed Under: Mobile, News Tagged With: amazon, apple, digital advertising, facebook, google

“Alexa, how can my brand shine in the age of ask”

April 16, 2017 by davis

“Alexa, how can my brand shine in the age of ask”

There are more than 10,000 Amazon Echo skills available for the Alexa digital assistant, according to recent reports — an impressive number for a platform that’s just over two-years-old. While brands’ opportunities on it are currently limited to repetitive, utilitarian tasks, more sophisticated engagements are on the way, meaning marketers should be thinking now about how […]

Filed Under: Mobile Tagged With: amazon

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