The Lowdown is Ad Age’s weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more. Wendy’s has struck social media gold thanks to a Nevada teenager. If you haven’t heard of #NuggsforCarter by now you must not be on Twitter. The hashtag began rising […]
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Vape shops’ advertising moves towards digital signage – AV Magazine (blog)
Due to new governmental advertisement policy, many vape shops across the UK are leaning towards the use of alternate marketing techniques and methods, such as digital signage. Mario Troullis, director at TrouDigital, discusses digital signage as an in-house advertising tool. As of May 2017, the Tobacco Products Directive will be placed into full force. New […]
L’Oreal Paris sponsors The Glam App content, educational program
Dive Brief: The Glam App, an on-demand beauty service provider, is collaborating with L’Oreal Paris on an educational program called The Glam App Academy, according to a press release. The collaboration officially kicks off on May 8. The partnership deepens a relationship between L’Oreal Paris and The Glam App that was limited to sponsored events […]
Hockey promotion: Budweiser, StubHub team up via social, SMS
Dive Brief: Budweiser and StubHub are doling out $100,000 worth of StubHub credits to hockey fans in Quebec, according to a press release. The beer purveyor has enlisted hockey personalities, including Patrick Scebba of Hockey Collective and TVA Sports host Dave Morissette, to distribute 250 StubHub credits valued at $400 each to Quebec hockey fans. […]
Aussie Professor Accuses Digital Marketers Of Targeting Kids With ‘Hidden’ Junk Food Ads
Digital media marketing firms are using personalised promotion, interactive and direct engagement and integrated cross-platform techniques to sell products to young people that are high in fat, sugar and salt, according to an Aussie professor. In her study of six food brands, University of Sydney Business School’s associate professor of marketing, Teresa Davis, identified a […]
How Acura Built Its New TV Campaign for Mobile
Most Popular In Acura’s new campaign, it’s hard to tell what moves faster — the car or the ads themselves. The marketer crammed roughly 50 unique images in each one of its five 30-second spots and about 25 images in each of its seven 15-second ads. Each scene shot is vertically and layered into the […]
U.S. Hispanic Shops Are Big Winners at Wave Festival for Latin America in Rio
U.S. agencies Alma and We Believers were the second and third most-awarded agencies at the Wave Festival for Latin America held last week in Rio de Janeiro. (The perennial No. 1 is Brazilian shop Almap BBDO). That’s the best performance yet at the Wave for the U.S. Hispanic market, and includes a Grand Prix in […]
MLB Serves Youth | Campaign Promotes Drama of the Game
Most Popular Much of the enduring appeal of MLB baseball lies in its seemingly inexhaustible capacity for surprise, and while the game is defined by the imperatives of geometry and a 160-page rule book, it’s the unpredictable stuff that makes baseball such a confounding delight. Even the players aren’t wholly immune; recall the Cubs’ Anthony […]
Heineken USA Picks Mexican Agency to Lead Tecate in U.S.
Most Popular Heineken USA imports Tecate from Mexico — and now the brand’s ad ideas will come from south of the border, too. The marketer has shifted U.S. creative duties on Tecate to a Mexican-based agency, spelling the end of the beer marketer’s relationship with Saatchi & Saatchi New York. The brew’s new shop is […]
The News Literacy Project, JWT Team Up to Combat Fake News
Most Popular The News Literacy Project and J. Walter Thompson New York are looking to fight the ongoing problem of fake news with a campaign that includes a newly created sideways-facing font. “We’re hoping the campaign gets people to really take the time to read and think about what they’re reading before they share it […]
Synergy Pharmaceuticals’ poop emoji keyboard encourages discussions about constipation
Dive Brief: Synergy Pharmaceuticals has launched an emoji keyboard it calls Poop Troop with 14 dynamic poop icons, according to a press release from the company. The emoji are part of the company’s broader education initiative Confront Constipation intended to increase understanding of chronic idiopathic constipation (CIC). Synergy markets Trulance, a once-daily tablet approved for […]
Snaplications | McDonald’s solicits job applications on Snapchat
Dive Brief: McDonald’s and Snapchat are summoning Australians to apply for jobs on the social media app thorough so-called “Snaplications,” according to multiple reports. McDonald’s Snaplication recruitment process, the first of its kind, includes a branded Snapchat filter that places virtual McDonald’s hats and nametags on job candidates to offer glances at what they’d look […]
Lyft, Dollar Shave Club double down on merging branding and direct response via video
As mobile gadgets become handheld TVs with a wireless link to a cash register, marketers are transforming brand-building content into transactional platforms, with video content providing an emotional draw that can boost results. Mobile video is growing and marketers are diving in across a wide range of tactics designed to elevate awareness of a brand […]
Watch the Newest TV Commercials From Samsung, Mercedes-Benz, Jeep and More
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online […]
