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You are here: Home / 2017 / Archives for January 2017

Archives for January 2017

The Demise of the Department Store Experience

January 24, 2017 by davis

The Demise of the Department Store Experience

One of the biggest marketing mistakes of all time was Macy’s move to buy up local department stores, like Marshall Field’s in Chicago, Hecht’s in Maryland, Foley’s in Texas, Burdine’s in Florida. Credit: John Taggert/Bloomberg Most Popular Department stores can’t compete against internet shopping because they are bland and predictable. Unexpected and quirky is a […]

Filed Under: News

VIDEO: The Battle For Custom Content

January 20, 2017 by davis

VIDEO: The Battle For Custom Content

The battle over custom content just keeps heating up. The agencies have the creative track records and talent, but the audiences belongs to publishers. And publishers have been building in-house production teams that can increasingly handle agency services. But now an agency has gone ahead and bought a publisher of its own. So the question […]

Filed Under: News

Long Live Reach: Buying Eyeballs Still Works If It's Done Right

January 13, 2017 by davis

Long Live Reach: Buying Eyeballs Still Works If It's Done Right

Coca-Cola CMO Marcos de Quinto’s recently defended TV as providing the biggest bang for the cola giant’s marketing buck. Credit: Coca-Cola Most Popular Broad reach was the cornerstone of advertising media for decades. But its position has come under steady attack. Media’s biggest traditional reach vehicle, TV, has seen that very quality ebb as viewers […]

Filed Under: News

To Start a New Company, You Need Two Strategies

January 10, 2017 by davis

To Start a New Company, You Need Two Strategies

A Boeing Dreamliner 787 sits on the production line at the company’s final assembly facility in North Charleston, S.C. Credit: Travis Dove/Bloomberg Most Popular Twenty-seven million Americans of working age (or 14% of the population) are starting or running new businesses. How many of these entrepreneurs are likely to be successful? Very few. One problem […]

Filed Under: News

Mini Law Lesson: What Advertisers and Agencies Need to Worry About in 2017

January 6, 2017 by davis

Mini Law Lesson: What Advertisers and Agencies Need to Worry About in 2017

Get More From Ad Age Register to become a member today. You’ll get the essential information you need to do your job better, including 7 free articles per month on Ad Age and Creativity Ability to comment on articles and creative work Access to 9 custom e-newsletters like Ad Age Daily, Ad Age Digital and […]

Filed Under: News

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