One of the biggest marketing mistakes of all time was Macy’s move to buy up local department stores, like Marshall Field’s in Chicago, Hecht’s in Maryland, Foley’s in Texas, Burdine’s in Florida. Credit: John Taggert/Bloomberg Most Popular Department stores can’t compete against internet shopping because they are bland and predictable. Unexpected and quirky is a […]
Archives for January 2017
VIDEO: The Battle For Custom Content
The battle over custom content just keeps heating up. The agencies have the creative track records and talent, but the audiences belongs to publishers. And publishers have been building in-house production teams that can increasingly handle agency services. But now an agency has gone ahead and bought a publisher of its own. So the question […]
Long Live Reach: Buying Eyeballs Still Works If It's Done Right
Coca-Cola CMO Marcos de Quinto’s recently defended TV as providing the biggest bang for the cola giant’s marketing buck. Credit: Coca-Cola Most Popular Broad reach was the cornerstone of advertising media for decades. But its position has come under steady attack. Media’s biggest traditional reach vehicle, TV, has seen that very quality ebb as viewers […]
To Start a New Company, You Need Two Strategies
A Boeing Dreamliner 787 sits on the production line at the company’s final assembly facility in North Charleston, S.C. Credit: Travis Dove/Bloomberg Most Popular Twenty-seven million Americans of working age (or 14% of the population) are starting or running new businesses. How many of these entrepreneurs are likely to be successful? Very few. One problem […]
Mini Law Lesson: What Advertisers and Agencies Need to Worry About in 2017
Get More From Ad Age Register to become a member today. You’ll get the essential information you need to do your job better, including 7 free articles per month on Ad Age and Creativity Ability to comment on articles and creative work Access to 9 custom e-newsletters like Ad Age Daily, Ad Age Digital and […]
