Marketers continue to spend rampantly on digital advertising. If you’ve read this far, then I managed to get your attention. In today’s media-saturated world, that’s no easy feat. So, thank you. Like an effective headline, digital advertising is designed to gain your (very limited) attention, hold it for long enough to initiate (or continue) a conversation, and then […]
Archives for 2017
Why Sports Will Play a Greater Role in Fox’s Upfront Pitch
Most Popular If you’re casting around for a metaphor to convey the out-sized reach and sheer strength of the sports TV marketplace, you could do worse than Cris Carter’s otherworldly meat hooks. Having hauled in 1,101 receptions over the course of his 16 seasons in the NFL, the Hall of Famer’s hands are, as he […]
Google turns to artists to mold Assistant into an amiable companion
Dive Brief: Google has brought on board Emma Coats, a storyboard artist who worked on Pixar’s movie “Brave,” as part of a Personality Team assembled to make Google Assistant more chatty, according to multiple reports. Coats writes dialog for Google Assistant and told the BBC she comes up with “fun things the Assistant can say […]
“Alexa, how can my brand shine in the age of ask”
There are more than 10,000 Amazon Echo skills available for the Alexa digital assistant, according to recent reports — an impressive number for a platform that’s just over two-years-old. While brands’ opportunities on it are currently limited to repetitive, utilitarian tasks, more sophisticated engagements are on the way, meaning marketers should be thinking now about how […]
Twitter amplifies branding opportunities in Periscope broadcasts
Dive Brief: Twitter is letting brands customize the hearts viewers of Periscope videos use to signal they are enjoying live and on-demand broadcasts, according to a Twitter blog post. Custom hearts can appear throughout the duration of videos, and viewers can send them by tapping the screen. Custom hearts mix with Periscope’s typical multicolored hearts. […]
Piper Jaffray: Snapchat’s reign over teen social media use continues
Dive Brief: Snapchat is holding firm atop teens’ social media hierarchy. Almost 40% of teens declare Snapchat is their favorite social platform, compared to 35% in the fall of last year, and 81% use Snapchat at least once a month, up from 80% in the prior period, according to Piper Jaffray’s semiannual consumer insights project […]
Finish Line tries for competitive edge with enhanced loyalty app
Dive Brief: Finish Line has launched an upgraded loyalty app free to download on iOS and Android devices, according to a press release. The app features a product feed meant to inspire customers, customized product recommendations, information on upcoming product releases and in-app shopping and checkout. It also doles out status updates, rewards and access […]
Wendy’s Tweet Might Pass Ellen’s Famed Oscars Tweet-videos
The Lowdown is Ad Age’s weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more. Wendy’s has struck social media gold thanks to a Nevada teenager. If you haven’t heard of #NuggsforCarter by now you must not be on Twitter. The hashtag began rising […]
Vape shops’ advertising moves towards digital signage – AV Magazine (blog)
Due to new governmental advertisement policy, many vape shops across the UK are leaning towards the use of alternate marketing techniques and methods, such as digital signage. Mario Troullis, director at TrouDigital, discusses digital signage as an in-house advertising tool. As of May 2017, the Tobacco Products Directive will be placed into full force. New […]
L’Oreal Paris sponsors The Glam App content, educational program
Dive Brief: The Glam App, an on-demand beauty service provider, is collaborating with L’Oreal Paris on an educational program called The Glam App Academy, according to a press release. The collaboration officially kicks off on May 8. The partnership deepens a relationship between L’Oreal Paris and The Glam App that was limited to sponsored events […]
Study: IMessage dominates digital sticker engagement
Dive Brief: Half of all branded digital stickers are being shared through iMessage, according to a six-month analysis of 8 million stickers by Bare Tree Media. Facebook Messenger is the platform with the next highest volume of digital sticker traffic, contributing 20% of digital sticker sharing. Snapchat is responsible for 10%, and WhatsApp, Facebook and […]
Hockey promotion: Budweiser, StubHub team up via social, SMS
Dive Brief: Budweiser and StubHub are doling out $100,000 worth of StubHub credits to hockey fans in Quebec, according to a press release. The beer purveyor has enlisted hockey personalities, including Patrick Scebba of Hockey Collective and TVA Sports host Dave Morissette, to distribute 250 StubHub credits valued at $400 each to Quebec hockey fans. […]
Gorillaz promotes new album with AR/VR mobile app
Dive Brief: The band Gorillaz has unveiled a free iOS and Android mobile app that incorporates a smorgasbord of immersive technologies, including augmented reality (AR), virtual reality (VR) and 360-degree video elements, according to multiple reports. The app’s AR offering allows users to overlay components of Gorillaz’s recent music videos onto their surroundings, and the VR […]
Shelly Palmer: TV May Actually Die Soon
TV networks don’t have the same access to crucial data as players such as Facebook, Amazon, Netflix and Google, writes Shelly Palmer. Credit: Patrick T. Fallon/Bloomberg Most Popular FANG (Facebook, Amazon, Netflix, Google/YouTube) is about to take a huge bite out of traditional network TV (ABC, NBC, CBS and Fox), and the media business will […]
Image Search capabilities ~ Google adds ‘Similar Items’ feature
First Published on Dive Brief: Google is augmenting its Image Search capabilities through Android apps and the mobile web with a new “Similar Items” feature that helps users find products similar to those they see in searched photos. Google Image Search accomplishes this by using machine vision technology, a form of machine learning that identifies […]
Oh How the Tables Have Turned: What B2C Marketers Can Learn From B2B – CMSWire
Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that’s the general assumption. One is relatively low volume and high budget, with lengthy, consultative selling processes and lots of personal relationships at play, while the other usually means huge volumes and low price points, with fast, direct sales processes. B2C […]
Facebook lets friends split dinner bills in Messenger
Dive Brief: Facebook is supporting group payments within Messenger, according to a Facebook video post. The group payments allow users to request money from or send money to individuals or all users in a group conversation. A given amount can also be split between the users. The feature is free to access with Mastercard and […]
Shopkick extends mobile rewards app into grocery stores
Dive Brief: Shopkick, the shopping rewards app, has launched Shopkick Grocery to encourage customers of Kroger, Publix, Safeway, Target and Walmart to patronize stores with opportunities to earn free gifts cards while grocery shopping, according to a press release. The company’s biggest launch to date, Shopkick Grocery is available in more than 37,000 stores nationwide. […]
Kofax CMO Proves that in Marketing, United We Stand
Kofax CMO Grant Johnson. Credit: Kofax Most Popular If “every village has its idiot” had an antithesis, it would be “every community has its organizer.” In any group setting, he or she is that person who naturally brings together disparate individuals with a common bond and, most importantly, mobilizes them for action. At Kofax, that […]
This Spiritual Surf Film Is From a Company Aspiring to Be the ‘World’s First Great African Brand’
Most Popular South African surf brand Mami Wata has debuted a gorgeous film that’s unlike much of the work usually seen around the sport, delivering advertising’s freshest angle on the subject since Guinness’ classic “Surfer” spot. (Outside of, perhaps, this idea.) The film, “Woza,” tells the story of a young South African surfer taken by […]
Aussie Professor Accuses Digital Marketers Of Targeting Kids With ‘Hidden’ Junk Food Ads
Digital media marketing firms are using personalised promotion, interactive and direct engagement and integrated cross-platform techniques to sell products to young people that are high in fat, sugar and salt, according to an Aussie professor. In her study of six food brands, University of Sydney Business School’s associate professor of marketing, Teresa Davis, identified a […]
General ban on online content should not curtail the right to know
NEW DELHI: THE Supreme Court on Tuesday expressed concern whether general ban on all online content curtails the fundamental right to know. The court was hearing the plea related to banning of pre-natal sex determination advertisements and contents on the Internet. A bench headed by Justice Dipak Misra observed: “A general ban on all online […]
Ashley HomeStore Taps Empower for Media Strategy, Planning
Furniture retailer Ashley HomeStore has selected Empower MediaMarketing for media planning and strategy. Icon International continues to handle media buying. Empower, an independent Cincinnati, Ohio-based agency whose clients include Famous Footwear and Gorilla Glue, will work with Ashley HomeStore on media strategy and planning across all markets. HomeStore has 700 mostly licensee-owned locations across 36 […]
PRWeek Tamps Down Its Own Little United Airlines-Related PR Crisis
In the wake of United Airlines’ PR nightmare of a week, trade publication PRWeek has drawn unwelcome attention for recently bestowing an honor on the carrier’s CEO Oscar Munoz. To wit: Tonight we will honor United Airlines CEO Oscar Munoz as PRWeek U.S. Communicator of the Year #PRWeekAwardsUS https://t.co/MYb0xSH385 pic.twitter.com/N4unyKTdfD — PRWeek US (@PRWeekUS) March […]
How Acura Built Its New TV Campaign for Mobile
Most Popular In Acura’s new campaign, it’s hard to tell what moves faster — the car or the ads themselves. The marketer crammed roughly 50 unique images in each one of its five 30-second spots and about 25 images in each of its seven 15-second ads. Each scene shot is vertically and layered into the […]
Leo Burnett’s Andrew Swinand: Race is On for Shops to Beat Consultants
Leo Burnett North America CEO Andrew Swinand Credit: Courtesy Leo Burnett Most Popular Leo Burnett has launched The Core, a new offering that brings together the group’s existing data, analytics, research, CRM and search technology capabilities with the goal of creating more personalized content for clients. The Core, which will serve as a resource for […]
Measurement Mess: TV Industry Struggles to Agree on Ratings Innovation – Variety
When Nielsen announced plans last year to offer Total Content Ratings, an initiative to measure audiences no matter what screen is being watched, Hulu seemed an ideal beneficiary. This story first appeared in the April 11, 2017 issue of Variety. The streaming service makes everything from “Empire” to “The Golden Girls” available on every conceivable […]
‘Fate of the Furious’ Tie-ins Force Their Way Onto the Viral Video Chart (Which Excludes Movies)
Our weekly run-down of the viral video campaigns as tabluated by Visible Measures deliberately bans movie and video game trailers because otherwise they would often swamp the chart. But in a testament to the marketing muscle that goes into promoting big releases, movies often make their way onto our scoreboard anyway. Witness this week’s Viral […]
Hollywood Digital Media Means TV’s Golden Age Is Anything but, Say Writers Readying Strike
Most Popular The world’s largest media companies returned to the negotiating table Monday with Hollywood screenwriters, seeking to avert a strike that could cost the entertainment industry billions of dollars and take popular TV shows off the air indefinitely. Hollywood is bracing for the worst-case scenario after the Writers Guild of America warned advertisers […]
Audience Recognition Technology now uses Artificial Intelligence to control TV Content and Advertisement – Yahoo Finance
BOCA RATON, Fla., April 11, 2017 /PRNewswire/ — The recent trend to Digital Broadcast Television in conjunction with the advancements in Artificial Intelligence has provided the ability for Broadcasters and Marketers to know exactly who is watching the television. Using facial recognition and big data, FlySwipe has developed a technology that can determine which commercial to […]
