You could say ‘two pizzas for the price of one,’Â but there’s a better way. Credit: PRNewsFoto/Little Caesars Most Popular I’ve written about the superiority of visuals over verbals. And my daughter Laura Ries has written a book on the subject, “Visual Hammer.” But the marketing community is still awash in words. There’s a way, however, […]
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Paco Olavarrieta Joins Hispanic Shop D Exposito as Chief Creative Officer
Most Popular Paco Olavarrieta, a well-known U.S. Hispanic creative director, is returning to New York as a partner and chief creative officer at independent Hispanic shop D Exposito & Partners, after more than five years at Omnicom-owned Dieste in Dallas. D Exposito was started in 2005 by Daisy Exposito-Ulla and her filmmaker husband Jorge Ulla, […]
Some of Us Don’t Want to Buy the World a Coke. What’s Happened?
Budweiser’s Super Bowl LI spot, ‘Born The Hard Way,’ triggered social-media hashtags #BoycottBudweiser. Credit: Anheuser-Busch Most Popular The fog of the misspelled, poorly conceived #BudwiserBoycott still hangs in the post-Super Bowl air as brands and agencies try to wrap their weary heads around what the Trump era portends for American advertising. America is choosing up […]
Five Themes for Marketers From Davos 2017
(From L) Hewlett Packard Chaiman and CEO Meg Whitman, Documentary film-maker Sharmeen Obaid-Chinoy, BBC World News presenter Zeinab Badawi, Afghanistan National Institute of Music founder Ahmad Sarmast, International Monetary Fund managing director Christine Lagarde and Facebook Chief Operating Officer Sheryl Sandberg attend a session on the second day of the World Economic Forum last month […]
How Fake News Could Make Advertising More Believable
Most Popular Will advertisers take the opportunity to become more believable in this latest era of fake news and “alternative facts,” or will they blow the chance by continuing to hook up with any website that they can buy dirt cheap? Fake news, of course, is not a new phenomenon. It was called “disinformation” during […]
Bud Light Ad Will Run on Spanish-Language Super Bowl Broadcast
[embedded content] Most Popular Another Bud Light spot in the new “Famous Among Friends” campaign from Wieden & Kennedy will debut in the Super Bowl, in Spanish on the Spanish-language telecast on Fox Deportes. “Family Friends” adds a Hispanic twist to the campaign’s friendship theme, with friends given the status of family. The spot takes […]
VIDEO: Behind the Scenes With GNC's Super Bowl Nightmare
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The Demise of the Department Store Experience
One of the biggest marketing mistakes of all time was Macy’s move to buy up local department stores, like Marshall Field’s in Chicago, Hecht’s in Maryland, Foley’s in Texas, Burdine’s in Florida. Credit: John Taggert/Bloomberg Most Popular Department stores can’t compete against internet shopping because they are bland and predictable. Unexpected and quirky is a […]
VIDEO: The Battle For Custom Content
The battle over custom content just keeps heating up. The agencies have the creative track records and talent, but the audiences belongs to publishers. And publishers have been building in-house production teams that can increasingly handle agency services. But now an agency has gone ahead and bought a publisher of its own. So the question […]
Long Live Reach: Buying Eyeballs Still Works If It's Done Right
Coca-Cola CMO Marcos de Quinto’s recently defended TV as providing the biggest bang for the cola giant’s marketing buck. Credit: Coca-Cola Most Popular Broad reach was the cornerstone of advertising media for decades. But its position has come under steady attack. Media’s biggest traditional reach vehicle, TV, has seen that very quality ebb as viewers […]
To Start a New Company, You Need Two Strategies
A Boeing Dreamliner 787 sits on the production line at the company’s final assembly facility in North Charleston, S.C. Credit: Travis Dove/Bloomberg Most Popular Twenty-seven million Americans of working age (or 14% of the population) are starting or running new businesses. How many of these entrepreneurs are likely to be successful? Very few. One problem […]
Mini Law Lesson: What Advertisers and Agencies Need to Worry About in 2017
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