Marketers continue to spend rampantly on digital advertising. If you’ve read this far, then I managed to get your attention. In today’s media-saturated world, that’s no easy feat. So, thank you. Like an effective headline, digital advertising is designed to gain your (very limited) attention, hold it for long enough to initiate (or continue) a conversation, and then […]
Facebook lets friends split dinner bills in Messenger
Dive Brief: Facebook is supporting group payments within Messenger, according to a Facebook video post. The group payments allow users to request money from or send money to individuals or all users in a group conversation. A given amount can also be split between the users. The feature is free to access with Mastercard and […]
Facebook courts publishers with Instant Articles call-to-action capabilities
Dive Brief: Facebook is increasing the business value of Instant Articles by allowing publishers to encourage readers to like pages and sign up for email newsletters within the mobile publishing format, according to a Facebook announcement from product manager Josh Roberts. Publishers will be able to access insights on the performance of the call-to-action units. […]
Facebook Adds Signup Buttons to Win Over Skeptical Instant Articles Partners
Most Popular Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry. In recent months, Facebook has tested “call-to-action” features with select media outlets participating in its Instant Articles program. The tools, which are embedded within stories, prompt Facebook […]
