Most Popular Here’s a question for marketers: When rebranding your company, do you start fresh and pick a new name or do you select an established identity that’s also associated with the bizarre and scandalous life of former software tycoon John McAfee? For Allison Cerra, who was just promoted to chief marketing officer from VP-marketing […]
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Cheese Marketer Bel Group Picks Mediavest Spark for Media; Drops OMD
Bel Group owns Boursin, Laughing Cow and Mini Babybel. Credit: Bel Group Most Popular Bel Group, the French marketer behind cheese brands including Boursin, Laughing Cow and Mini Babybel, named Mediavest Spark as its media agency across 20 markets including the United States. Mediavest Spark grabbed the business that was previously handled by Omnicom’s OMD. […]
Barbarian Group Taps Cathy Butler as CEO Following Tumultuous Year
Cathy Butler Credit: The Barbarian Group Most Popular Cheil Worldwide’s The Barbarian Group has hired DigitasLBI’s Cathy Butler as CEO, effective immediately, following a string of executive departures and changes over the last year. Ms. Butler is taking the position from Aaron Lau, who assumed the role of interim CEO last September after former chief […]
E-Trade Brings on MullenLowe as Creative, Strategic AOR
E-Trade enlisted Kevin Spacey for its 2016 ‘Opportunity Is Everywhere’ campaign. Most Popular E-Trade has appointed MullenLowe as its new creative and strategic AOR, following a competitive review. The review, which was supported by Hasan & Co., came two years after the digital trading firm hired sibling Interpublic Group agency R/GA to lead the creative […]
IPG's Michael Roth Throws Shade at Consulting Companies Competing With Ad Shops
Most Popular In a wide-ranging discussion at the 4A’s Transformation conference this morning, Michael Roth, Interpublic Group of Cos. Chairman-CEO, discussed industry hot buttons such as brand safety on YouTube, transparency and measurement issues on digital platorms and the incursion of consulting companies on agencies’ turf. Michael Roth Credit: Courtesy IPG Mr. Roth, who talked […]
Go Small or Go Home: Despite Criticism, Microinfluencers Are Crushing It
A recent op-ed in Ad Age argued that top celebrities, with huge followings and name recognition, offer a greater value than microinfluencers. Kristy Sammis says that’s all wrong. Most Popular Influencer marketing is booming, and one thing in particular is clear: microinfluencers are 2017’s “It girl.” Even in his recent column criticizing the use of microinfluencers instead […]
Watch the Promo for Comedy Central’s ‘The President Show’
You saw this coming, right? Per a Comedy Central press release out this morning, Just like a certain chief executive in Washington, The President Show gleefully tosses out the rulebook of its predecessors. Created by Anthony Atamanuik who hosts as Donald J. Trump, and produced by Clone Wolf Productions and 3 Arts Entertainment, this weekly, […]
So, Uh, Colbert Gave That Creepy ‘Hi Stranger’ Video the Trump Treatment
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Monday, April 3: In the Department of Things That Are Way Overdue: A “failing Los Angeles Times” tweet from the president (see No. 6, below). Maybe a “Colbert is totally overrated” tweet too (No. 7). And, while we’re at it, Wrestlemania-style congressional […]
Bad Ref Call Hurts Credibility of All Sports Brands
Most Popular When I was sports editor of the Daily Northwestern in 1959 our football team was riding high. After winning our first six games, Northwestern was ranked No. 2 in the country, and we were featured on the cover of Sports Illustrated. Unfortunately, we lost the last three games and our coach, Ara Parseghian, […]
Hear Tagline Episode 3: Wyclef Jean Talks Creativity, Music and Politics
Bulleit mixologist Brian Floyd, Publicis Media’s Adam Shlachter, Gap Chief Marketing Officer Craig Brommers, Wycelf Jean and Lava Records CEO Jason Flom assemble to record an episode of the ‘Tagline’ podcast. Credit: Sam Pags for iHeartMedia Wyclef Jean, the Fugees cofounder and former candidate for president of Haiti, joined Ad Age and iHeartMedia at SXSW […]
Final Deadline to Enter Ad Age's Young Creatives Cover Contest Is April 20
Most Popular Advertising Age is inviting young creatives from anywhere in the world to design a cover for Ad Age’s 2017 Cannes Issue, and will award the winner a trip to the Cannes Lions International Festival of Creativity. 2016 winners Nicholas Ross and Nicole Hamilton at Cannes Here’s your challenge as part of our eighth […]
Google Training Ad Placement Computers to Be Offended…
By DAISUKE WAKABAYASHI April 3, 2017 MOUNTAIN VIEW, Calif. — Over the years, Google trained computer systems to keep copyrighted content and pornography off its YouTube service. But after seeing ads from Coca-Cola, Procter & Gamble and Wal-Mart appear next to racist, anti-Semitic or terrorist videos, its engineers realized their computer models had a blind spot: They […]
Promotional Clutter Opening Reception – Hoodline
Come check out the 9 artists showing work in the inaugural exhibition of the SFAI Curatorial Program. Advertising language and baseless claims can be seen everywhere in our daily lives. We are constantly bombarded with promotional clutter seeking to convince us to buy products, services, ideas, lifestyles, and fantasies. From the idealization of glamorous luxury […]
Maybe Watch This New ‘Game of Thrones’ Promo Instead of the Mike Flynn Show
Most Popular Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Friday, March 31: What can you expect in today’s media scan? Let me quote an expert: “I will say it’s everything. It’s the highs and lows, brightness and darkness, alpha to omega, a quiet-loud-sad-happy tragiredemptive circus of emotion, anguish, and […]
Watch Colbert Hilariously Trash Congress for Siding With Big Cable
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Thursday, March 30: Today we’ve got a lot of questions: How much is Donald Trump really worth? Lawmakers in 24 states have a plan that might help us finally figure that out. (See No. 6, below.) How much is Jeff Bezos worth? […]
With Trump Struggling, Wealthy Backers Shell Out $1.3M for TV and Digital Ads to Shore Him Up
With President Donald Trump trying to find his footing after his failed effort to repeal the Affordable Care Act, a group of wealthy backers is launching a 10-state media blitz to pressure Democratic senators to support him — or at least think twice about piling on. Making America Great, a nonprofit run by Rebekah Mercer, […]
WeChat Made Addicted Users Go Cold Turkey For 12 Hours and Filmed Everything
Young love Credit: Saatchi & Saatchi Guangzhou Most Popular For people outside China, it can be difficult to understand how tight of a grasp the WeChat app has on people’s lives. The average user sent 74 messages a day on the app, WeChat parent company Tencent Holdings said last year. Half of users spent over […]
Grey London Changes Name to Valenstein & Fatt in Diversity Drive
Valenstein & Fatt Credit: Dan Weill Most Popular When Lawrence Valenstein and Arthur Fatt set up a New York ad agency in 1917, anti-Semitism was rife. So according to agency lore, they picked the bland name Grey, after the color of their office walls, to gloss over their Jewish identities. Now, in the week when […]
As Airbnb Just Learned, It's Really Hard to Localize Your Brand Name for China
Most Popular Localizing a brand name for China is a mind-boggling challenge. Ideally, the name should convey the brand’s story, set out its local positioning and be memorable. It should sound similar to the original, and have a good ring to it. It shouldn’t evoke unintended meanings in Mandarin or major dialects. That’s why brand […]
Brand Safety Issues Go Way Beyond YouTube, Says Advertising Week Europe Panel
Most Popular AT&T and Johnson & Johnson are the latest big advertisers to halt YouTube ad buys, but the problem of ads and offensive content extends way beyond Google and Facebook, according to a session on terror funding led by The Guardian at Advertising Week Europe. Hamish Nicklin. Credit: Shutterstock/Advertising Week Europe In the context […]
U.S. Hispanic Agencies: Final Deadline to Enter Wave Festival Is March 24
Most Popular The deadline for entries has been extended for the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico. The final deadline to enter the Wave is Friday, March 24, 2017. See the Wave’s 15 categories and enter here. Credit: Wave Festival Advertising Age is […]
The Connected Life Video: Finding the Magic in the Math
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Video: Death Wish Coffee's Super Bowl High Lives On
The last time we checked in with Death Wish Coffee, it was occupying a small space in an industrial park on the outskirts of Albany New York. Then it won a spot in Super Bowl 50, thanks to Intuit’s QuickBook’s Small Business Big Game competition. And it’s never looked back. In 2015, Death Wish Coffee […]
How to Turn Your Microwave into a Camera
Kellyanne Conway. Credit: Anthony Behar/Pool via Bloomberg Most Popular You can turn a microwave into a camera and I’ll teach you how in a minute, but before I do, let me share this news item. In a recent interview with a reporter from the Bergen Record, While House counselor Kellyanne Conway was asked about surveillance. […]
'Take It or Leave Its' or 'So Whats' Would Help Internet Brands
Most Popular Do you think there’s any correlation between a less-than-robust economy and marketers’ increased reliance on digital commerce and advertising? The 21st century hasn’t been very cooperative so far. David Brooks, columnist for The New York Times, says the current time period is “looking much nastier and bumpier” than the 20th century. “Rising ethnic […]
Artist Jennifer Bolande Replaces Billboards With Photos Of The … – GOOD Magazine
March 17, 2017 We often hear about air pollution and water pollution, but a new art exhibit calls attention to something so prevalent most of us tune it out: visual pollution. As part of the DesertX art exhibition, Jennifer Bolande has taken over a series of billboards near Palm Springs, California and replaced the advertisements […]
Media Companies and Properties
Most Popular Data on media companies and media properties. For more media data, click on Advertising Spending, Digital and Survey sections. TVPrime-time broadcast TV pricing survey, 2016-2017 Price for 30-second commercial on prime-time TV. Archived editions: 2015-2016 • 2014-2015 • 2013-2014 • 2012-2013 • 2011-2012 • 2010-2011 • 2009-2010 • 2008-2009 TV market facts and […]
Post Zubi Advertising, Joe Zubi Seeks His Next Job
Most Popular For the first time since Tere Zubizarreta opened U.S. Hispanic shop Zubi Advertising Services more than 40 years ago, there won’t be a Zubizarreta at Zubi. Joe Zubi and Michelle Zubizarreta are planning their next acts after earlier this month selling the family-owned agency started by their mother to WPP’s GTB agency network […]
U.S. Hispanic Shops: Enter 2017 Wave Festival for Latin America by March 17
Most Popular The call for entries is open for the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico. Wave Festival logo Credit: Wave Festival Entries are due by Friday, March 17, 2017 for the Wave. See the Wave’s 15 categories and enter here. Advertising Age […]
Dealer Disconnect Undermines Auto Ads
The new Lynk & Co 01 Credit: Lynk & Co Most Popular What’s worse? Advertising that doesn’t get seen, or advertising that does get seen but portrays the wrong message? “The days of giving digital a pass” on viewability and fraud “are over,” proclaimed Marc Pritchard, P&G’s chief brand officer. “It’s time to grow up. […]