Dive Brief: Twitter is letting brands customize the hearts viewers of Periscope videos use to signal they are enjoying live and on-demand broadcasts, according to a Twitter blog post. Custom hearts can appear throughout the duration of videos, and viewers can send them by tapping the screen. Custom hearts mix with Periscope’s typical multicolored hearts. […]
branding
Aussie Professor Accuses Digital Marketers Of Targeting Kids With ‘Hidden’ Junk Food Ads
Digital media marketing firms are using personalised promotion, interactive and direct engagement and integrated cross-platform techniques to sell products to young people that are high in fat, sugar and salt, according to an Aussie professor. In her study of six food brands, University of Sydney Business School’s associate professor of marketing, Teresa Davis, identified a […]
Esports, and Why They Should Matter to Brands
Most Popular We’re all aware kids play PlayStation or Xbox in their spare time. We may know that they play online with their friends. Some of us may know they sometimes watch gamers playing on YouTube. But for many of us, all this really means is that kids have too much screen time. In fact, […]
U.S. Hispanic Shops Are Big Winners at Wave Festival for Latin America in Rio
U.S. agencies Alma and We Believers were the second and third most-awarded agencies at the Wave Festival for Latin America held last week in Rio de Janeiro. (The perennial No. 1 is Brazilian shop Almap BBDO). That’s the best performance yet at the Wave for the U.S. Hispanic market, and includes a Grand Prix in […]
United Airlines’ Passenger Ejection May Cause Permanent Brand Damage, Experts Say
Most Popular Pepsi may be secretly thanking United Airlines today as social media backlash has shifted from the beverage brand’s Kendall Jenner ad fiasco to the airline company after a video surfaced Sunday evening of a passenger being forcibly removed from an overbooked flight. Brand and communications experts told Ad Age that this public relations […]
Lyft, Dollar Shave Club double down on merging branding and direct response via video
As mobile gadgets become handheld TVs with a wireless link to a cash register, marketers are transforming brand-building content into transactional platforms, with video content providing an emotional draw that can boost results. Mobile video is growing and marketers are diving in across a wide range of tactics designed to elevate awareness of a brand […]
