Most Popular For the first time since Tere Zubizarreta opened U.S. Hispanic shop Zubi Advertising Services more than 40 years ago, there won’t be a Zubizarreta at Zubi. Joe Zubi and Michelle Zubizarreta are planning their next acts after earlier this month selling the family-owned agency started by their mother to WPP’s GTB agency network […]
Archives for February 2017
U.S. Hispanic Shops: Enter 2017 Wave Festival for Latin America by March 17
Most Popular The call for entries is open for the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico. Wave Festival logo Credit: Wave Festival Entries are due by Friday, March 17, 2017 for the Wave. See the Wave’s 15 categories and enter here. Advertising Age […]
Dealer Disconnect Undermines Auto Ads
The new Lynk & Co 01 Credit: Lynk & Co Most Popular What’s worse? Advertising that doesn’t get seen, or advertising that does get seen but portrays the wrong message? “The days of giving digital a pass” on viewability and fraud “are over,” proclaimed Marc Pritchard, P&G’s chief brand officer. “It’s time to grow up. […]
Ads and app charges drive 63% of adults away from mobile apps
London, UK. 14 February, 2017: 63 percent of adults avoid mobile apps because of too many adverts, or when asked to pay for the app or extra features. This is the finding of an independent study of 600 mobile app users in the UK and US, commissioned by Tutela, the Wireless Analytics Monetisation (WAM) firm.Users […]
What’s Missing in Most Marketing Programs? Verbal Imagery
You could say ‘two pizzas for the price of one,’Â but there’s a better way. Credit: PRNewsFoto/Little Caesars Most Popular I’ve written about the superiority of visuals over verbals. And my daughter Laura Ries has written a book on the subject, “Visual Hammer.” But the marketing community is still awash in words. There’s a way, however, […]
Paco Olavarrieta Joins Hispanic Shop D Exposito as Chief Creative Officer
Most Popular Paco Olavarrieta, a well-known U.S. Hispanic creative director, is returning to New York as a partner and chief creative officer at independent Hispanic shop D Exposito & Partners, after more than five years at Omnicom-owned Dieste in Dallas. D Exposito was started in 2005 by Daisy Exposito-Ulla and her filmmaker husband Jorge Ulla, […]
Some of Us Don’t Want to Buy the World a Coke. What’s Happened?
Budweiser’s Super Bowl LI spot, ‘Born The Hard Way,’ triggered social-media hashtags #BoycottBudweiser. Credit: Anheuser-Busch Most Popular The fog of the misspelled, poorly conceived #BudwiserBoycott still hangs in the post-Super Bowl air as brands and agencies try to wrap their weary heads around what the Trump era portends for American advertising. America is choosing up […]
Five Themes for Marketers From Davos 2017
(From L) Hewlett Packard Chaiman and CEO Meg Whitman, Documentary film-maker Sharmeen Obaid-Chinoy, BBC World News presenter Zeinab Badawi, Afghanistan National Institute of Music founder Ahmad Sarmast, International Monetary Fund managing director Christine Lagarde and Facebook Chief Operating Officer Sheryl Sandberg attend a session on the second day of the World Economic Forum last month […]
How Fake News Could Make Advertising More Believable
Most Popular Will advertisers take the opportunity to become more believable in this latest era of fake news and “alternative facts,” or will they blow the chance by continuing to hook up with any website that they can buy dirt cheap? Fake news, of course, is not a new phenomenon. It was called “disinformation” during […]
Bud Light Ad Will Run on Spanish-Language Super Bowl Broadcast
[embedded content] Most Popular Another Bud Light spot in the new “Famous Among Friends” campaign from Wieden & Kennedy will debut in the Super Bowl, in Spanish on the Spanish-language telecast on Fox Deportes. “Family Friends” adds a Hispanic twist to the campaign’s friendship theme, with friends given the status of family. The spot takes […]
VIDEO: Behind the Scenes With GNC's Super Bowl Nightmare
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