Dive Brief: Half of all branded digital stickers are being shared through iMessage, according to a six-month analysis of 8 million stickers by Bare Tree Media. Facebook Messenger is the platform with the next highest volume of digital sticker traffic, contributing 20% of digital sticker sharing. Snapchat is responsible for 10%, and WhatsApp, Facebook and […]
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Hockey promotion: Budweiser, StubHub team up via social, SMS
Dive Brief: Budweiser and StubHub are doling out $100,000 worth of StubHub credits to hockey fans in Quebec, according to a press release. The beer purveyor has enlisted hockey personalities, including Patrick Scebba of Hockey Collective and TVA Sports host Dave Morissette, to distribute 250 StubHub credits valued at $400 each to Quebec hockey fans. […]
Gorillaz promotes new album with AR/VR mobile app
Dive Brief: The band Gorillaz has unveiled a free iOS and Android mobile app that incorporates a smorgasbord of immersive technologies, including augmented reality (AR), virtual reality (VR) and 360-degree video elements, according to multiple reports. The app’s AR offering allows users to overlay components of Gorillaz’s recent music videos onto their surroundings, and the VR […]
Shelly Palmer: TV May Actually Die Soon
TV networks don’t have the same access to crucial data as players such as Facebook, Amazon, Netflix and Google, writes Shelly Palmer. Credit: Patrick T. Fallon/Bloomberg Most Popular FANG (Facebook, Amazon, Netflix, Google/YouTube) is about to take a huge bite out of traditional network TV (ABC, NBC, CBS and Fox), and the media business will […]
Image Search capabilities ~ Google adds ‘Similar Items’ feature
First Published on Dive Brief: Google is augmenting its Image Search capabilities through Android apps and the mobile web with a new “Similar Items” feature that helps users find products similar to those they see in searched photos. Google Image Search accomplishes this by using machine vision technology, a form of machine learning that identifies […]
Oh How the Tables Have Turned: What B2C Marketers Can Learn From B2B – CMSWire
Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that’s the general assumption. One is relatively low volume and high budget, with lengthy, consultative selling processes and lots of personal relationships at play, while the other usually means huge volumes and low price points, with fast, direct sales processes. B2C […]
Facebook lets friends split dinner bills in Messenger
Dive Brief: Facebook is supporting group payments within Messenger, according to a Facebook video post. The group payments allow users to request money from or send money to individuals or all users in a group conversation. A given amount can also be split between the users. The feature is free to access with Mastercard and […]
Shopkick extends mobile rewards app into grocery stores
Dive Brief: Shopkick, the shopping rewards app, has launched Shopkick Grocery to encourage customers of Kroger, Publix, Safeway, Target and Walmart to patronize stores with opportunities to earn free gifts cards while grocery shopping, according to a press release. The company’s biggest launch to date, Shopkick Grocery is available in more than 37,000 stores nationwide. […]
Kofax CMO Proves that in Marketing, United We Stand
Kofax CMO Grant Johnson. Credit: Kofax Most Popular If “every village has its idiot” had an antithesis, it would be “every community has its organizer.” In any group setting, he or she is that person who naturally brings together disparate individuals with a common bond and, most importantly, mobilizes them for action. At Kofax, that […]
This Spiritual Surf Film Is From a Company Aspiring to Be the ‘World’s First Great African Brand’
Most Popular South African surf brand Mami Wata has debuted a gorgeous film that’s unlike much of the work usually seen around the sport, delivering advertising’s freshest angle on the subject since Guinness’ classic “Surfer” spot. (Outside of, perhaps, this idea.) The film, “Woza,” tells the story of a young South African surfer taken by […]