• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer
  • Privacy Policy
  • Terms and Conditions
  • DMCA
  • Blog

Davis Network Advertising

Success is in our D-N-A

Prosperity Marketing System

  • Home
  • About
  • News
  • Mobile
  • Resources
  • Contact Page
You are here: Home / Mobile / Google Daydream adds measurements for app install campaigns, in-app behaviors

Google Daydream adds measurements for app install campaigns, in-app behaviors

April 6, 2017 by davis

Dive Brief:

  • Mobile marketing firm Tenjin has added attribution and analytics support for apps on Daydream, Google’s mobile virtual reality platform, the company revealed in a press release provided to Mobile Marketer.  
  • The move means app developers like The New York Times, The Wall Street Journal, Hulu, Netflix and others can track the effectiveness of Daydream app install campaigns and analyze users’ in-app behaviors with an eye toward measuring users’ lifetime value and driving return on investment. 
  • Tenjin purports to be the first platform to combine advertising cost data with in-app payment revenue and ad revenue to provide marketers with the total ROI for users. 

Dive Insight:

Daydream is Google’s attempt at providing a VR platform with broader appeal for an audience beyond just gamers. The Daydream View headset is made with lightweight fabric so it has a softer look than typical headsets and it pairs with several Daydream-ready phones so the overall investment for consumers is lower to get up and running with VR.

Despite a lot of hype around VR in the past year, it is still struggling to gain widespread adoption. Recent Forrester Research on U.S. online adults found that 42% have never heard of VR headsets and 46% don’t see a use for the technology in their lives.

For Daydream to attract more users, it needs to have a wealth of appealing apps and one way the platform can lure more developers onto the platform is with analytics, hence the significance of the Tenjin news.

Google’s lower price point could end up being an important point of differentiation, at least in the early days of VR. Facebook recently dropped the price for its Oculus PC VR system by 30% to attract more users and developers while several Oculus stations have closed.

Google’s partnership with Tenjin is just one of the ways those who already have a stake in VR are trying to drive the business forward. HTC recently opened a pop-up VR arcade for the Vive headset. Sony is taking a similar approach and will bring its Playstation VR headset to arcades and other entertainment locations in Japan following a slower-than-expected adoption rate. 

Recommended Reading:

Top image credit: Google

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Google+ (Opens in new window)

Related

This post brought to you by http://www.mobilemarketer.com/news/google-daydream-adds-measurements-for-app-install-campaigns-in-app-behavio/439906/

Filed Under: Mobile

Primary Sidebar

Be the most informed person in your circle

Recent Posts

  • The F8 of Digital Advertising Sits with Fb and Google – Which-50 (website)
  • Why Sports Will Play a Greater Role in Fox’s Upfront Pitch
  • Google turns to artists to mold Assistant into an amiable companion
  • “Alexa, how can my brand shine in the age of ask”
  • Twitter amplifies branding opportunities in Periscope broadcasts

Archives

  • April 2017 (140)
  • March 2017 (15)
  • February 2017 (11)
  • January 2017 (5)
  • December 2016 (1)
  • September 2016 (1)
  • April 2016 (1)
  • March 2016 (1)
  • February 2016 (1)
  • October 2015 (1)
  • September 2015 (1)
  • June 2015 (1)
  • May 2015 (2)
  • April 2015 (3)

Footer

RSS Subscribe to our news feed…

  • The F8 of Digital Advertising Sits with Fb and Google – Which-50 (website)
  • Why Sports Will Play a Greater Role in Fox’s Upfront Pitch

Pages

  • About
  • Archive Page
  • Blog
  • Contact Page
  • DMCA
  • Home
  • Privacy Policy
  • Resources
  • Terms and Conditions

Legal

  • Privacy Policy
  • Terms and Conditions
  • DMCA
  • Blog

Tags

amazon apple awards B2B B2C bitmoji branding campaigns chatbot marketing chatbots digital advertising direct response e-commerce facebook google influencer marketing Interview Mobile mobile app mobile video music non-profit PR regulations search technology snapchat sports TV twitter viral video

Categories

  • Mobile (54)
  • News (132)

#1 Tool for 2017

Prosperity Marketing System

Be successful by copying what we are doing in our own business [Earn money before you spend money]!

Copyright © 2022 · News Pro on Genesis Framework · WordPress · Log in