Dive Brief: Facebook Messenger’s AI-fueled assistant M provides suggestions amid conversations on the messaging app for U.S. users on iOS and Android devices, according to an announcement from Facebook Messenger product managers Laurent Landowski and Kemal El Moujahid. A small group of Messenger users have been receiving tips from M for a few months, and Facebook […]
Under Armour cuts jobs from Connected Fitness unit
First Published on Dive Brief: Under Armour is laying off about two dozen employees in its Connected Fitness unit (the group behind the sportswear brand’s array of mobile apps, include UA Record, MapMyFitness, MyFitnessPal, Endomondo and others), according to the Baltimore Sun. The report states that most of the affected employees are affiliated with the […]
Snapchat ups its ad game with targeting, app install ad initiatives
Dive Brief: Snapchat is diversifying its ad products. The social media network has introduced a new ad-targeting offering called Snap Engagement Audiences that retargets users who’ve previously interacted with Snapchat ads, according to multiple reports. Snapchat is also introducing goal-based bidding for app install ads or ads leading users to download outside apps. Marketing Land […]
Estée Lauder’s new Messenger chatbot helps identify the right foundation shade
Dive Brief: Estée Lauder has launched a chatbot-aided campaign on Facebook Messenger to promote its Double Wear Foundation range, according to a report in CEW Beauty Insider. The campaign started Monday and is limited to the U.S. On Facebook Messenger, Estée Lauder uses a chatbot to guide makeup wearers through a series of questions to […]
Sesame Street’s Controversial Early Years – JSTOR Daily
It swept through social media like wildfire—a viral video showing Elmo getting laid off. The video was in response to President Trump’s new budget, which calls for defunding the Corporation for Public Broadcasting—better known as the home of Sesame Street. Among all that uproar, it’s easy to forget the show’s original purpose: to use TV […]
John Oliver Rants About HBO’s New Brand Campaign, and Then the Campaign Devours Him
Most Popular HBO’s iconic static opener is an icon of entertainment branding — a subject of fascination for both everyman and intellectual, with many pondering how those fuzzy black and white visuals, elevated by a heavenly, choir-driven chord, manage to get viewers so riled up with anticipation. HBO “solves” that mystery in its new brand […]
John Oliver Rants About HBO’s New Brand Campaign, and Then the Campaign Devours Him
Most Popular HBO’s iconic static opener is an icon of entertainment branding — a subject of fascination for both everyman and intellectual, with many pondering how those fuzzy black and white visuals, elevated by a heavenly, choir-driven chord, manage to get viewers so riled up with anticipation. HBO “solves” that mystery in its new brand […]
This Brand Just Went Bankrupt. Now What?
Most Popular It was a marketing executive’s nightmare. Ellen Junger had just joined Payless ShoeSource Inc. as chief customer and marketing officer—less than two months later, the Topeka, Kans.-based discount retailer filed for Chapter 11 bankruptcy protection. As part of the announcement from earlier this week, Payless said it planned to close some 400 stores—or […]
Heineken USA Shifts Digital to Omnicom Shop Red Urban
Most Popular Heineken USA has consolidated lead digital and social agency duties across its major brands with Omnicom’s Red Urban after a review. The agency, which currently operates from Amsterdam and Toronto, will open a New York office to service the account, which includes Heineken, Heineken Light, Dos Equis, Tecate and Strongbow. Heineken USA had […]
Study: ‘Fake news’ flooded Michigan in November – WOODTV.com
GRAND RAPIDS, Mich. (WOOD) — A study done at London’s Oxford University took a look at election-related posts on social media Goliath Twitter and found that a big chunk of campaign-related news shared in Michigan was of the fake news variety. Researchers at Oxford say they started out with 22 million tweets posted between Nov. […]
New YouTube Rules Restrict Ads to Vetted Channels as PewDiePie Declares The ‘Adpocalypse’
The brand boycott is getting to PewDiePie. Credit: YouTube Most Popular YouTube updated its policies on Thursday to get more control over which videos can make money from ads, requiring for the first time that channels reach 10,000 lifetime views before they can start to generate revenue. Channels also have to go through a new […]
After Kendall Jenner Ad Debacle, What’s Next for Pepsi?
Pepsi has long presented itself as the hip, fashion-forward, culturally aware, live-for-the-moment alternative to its bigger, more classic rival Coca-Cola. Coke is timeless and Pepsi is timely, Pepsi global executive Brad Jakeman told Ad Age in 2012, summarizing months of research that led to the “Live For Now” campaign that Pepsi broke that year. But […]
Company Settles Probe Over Geotargeted Anti-Abortion Ads – MediaPost Communications
When marketers talk about targeting consumers based on their location, they tend to mention strategies like sending coupons to people as they walk by stores. But Copley Advertising, operated by Brookline, Massachusetts resident John Flynn, has been using geotargeting techniques for more controversial purposes: The company sends anti-abortion ads to the smartphones of “abortion-minded women” […]
WPP Tumbles as Client Unilever Announces Its Slashing Ad Costs
Credit: Dove/Unilever Most Popular WPP fell the most in a month after one of the advertising company’s biggest clients, consumer-product giant Unilever, said it would cut back on its marketing spending, fueling concerns about a broader ad-industry slowdown. Unilever, which sells Dove soap and Hellmann’s mayonnaise, will produce 30% fewer ads as part of a […]
Watch the Newest Ads on TV From IBM Watson, T-Mobile, A&T and More
Most Popular Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity […]
What we know, and don’t know, about Bill O’Reilly – Los Angeles Times
You’ve heard the news, right? Now that we have definitive, conclusive, unassailable proof that Bill O’Reilly is a leering, sexually-harassing comb-over of a man, more than 30 companies, including such honorable blue-chippers as BMW, Mercedes and GlaxoSmithKline, have yanked their advertising from Fox News, ensuring that their ad dollars no longer line O’Reilly’s bottom-snipped easy-access […]
Jesse Angelo Named Chief of Digital Advertising Solutions – Yahoo Finance
NEW YORK–(BUSINESS WIRE)– News Corp Chief Executive Robert Thomson announced today that Jesse Angelo will become Chief of Digital Advertising Solutions, overseeing a new advertising platform to give brands a direct way of targeting a large, high quality audience of potential customers in a trusted environment. The platform is expected to launch later this year. Mr. […]
How Hyperlocal Mobile Advertising takes Display beyond Online Stores – MarTech Advisor
Sahil Chopra, CEO & Founder, iCubesWire talks about the importance of using Hyperlocal Mobile Advertising in offline stores to increase the footfall of their prospective and potential customers. He further talks about using the techniques like Geo-location, Geo-fencing, and Geo-conquesting that help find customers and ultimately increase customer footfall Display advertising was primarily intended to […]
L'Oreal Paris Recalls '100 Years of Hairstyles' in Viral Video Chart Debut
The Viral Video Chart welcomes a dose of flair this week with L’Oreal Paris’ “100 Years of Hairstyles.” As one would guess, the clip chronicles 10 decades of products and trends, highlighting everything from the first pomade for men (1920s) to finger curls (1930s) and the afro (1970s). Charting its debut at No. 6, the […]
Facebook Is A Strong Buy: Clear Long-Term Value – Seeking Alpha
This article is intended to be food for thought. I rate Facebook (NASDAQ:FB) a strong buy. There are a few reasons to buy this company. A person only needs one reason to buy a stock and I give at least three reasons in this article. Ad Spending Only Grows Throughout history, merchants have worked hard […]
MMA: Clickthrough rates don’t translate to sales
Dive Brief: There’s no direct correlation between clickthroughs and important outcomes such as sales, according to the latest cross marketing effectiveness (SMoX) study from the Mobile Marketing Association (MMA). The study, conducted for Allstate Insurance, advises marketers to hone in on the right formats and targeting strategies for the mobile environment to shift sales and […]
MMA: Clickthrough rates don’t translate to sales
Dive Brief: There’s no direct correlation between clickthroughs and important outcomes such as sales, according to the latest cross marketing effectiveness (SMoX) study from the Mobile Marketing Association (MMA). The study, conducted for Allstate Insurance, advises marketers to hone in on the right formats and targeting strategies for the mobile environment to shift sales and […]
Facebook Gives Agencies More Transparency Following Metrics Blunders
Credit: iStock Most Popular Facebook has introduced a slew of new features aimed at increasing transparency for advertisers and removing the guesswork on its platform. The company announced the global changes Thursday, attempting to answer questions like why certain campaigns see unexpected dips in performance and what sort of return can brands expect based on […]
'The Daily Show' Turns Sean Spicer Into 'Kindergarten Press Secretary'
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Thursday, April 6: I want to give thanks, in a way, to Pepsi, for that instantly notorious Kendall Jenner ad, because it’s given us all something to talk about (see Nos. 1 and 2, below) other than, you know, other things. Would […]
Apple Pay underperforms amid resistance from consumers, retailers
Dive Brief: Adoption of Apple Pay is greatly underperforming expectations, according to a report in The Wall Street Journal. Loup Ventures partner Gene Munster told the publication he previously predicted Apple Pay would handle $207 billion in transactions last year versus the comparatively modest $36 billion it actually handled. Loup Ventures figures 13% of an […]
American Red Cross Blood Donor App exceeds 1M downloads
Dive Brief: The American Red Cross’ free Blood Donor App has surpassed 1 million downloads, according to a press release. About 988,000 blood and platelet appointments have been made through the app. The app enables users to identify blood drives, schedule donation appointments, track donations and earn rewards from retailers. The American Red Cross launched […]
American Red Cross — Blood Donor App exceeds 1M downloads
Dive Brief: The American Red Cross’ free Blood Donor App has surpassed 1 million downloads, according to a press release. About 988,000 blood and platelet appointments have been made through the app. The app enables users to identify blood drives, schedule donation appointments, track donations and earn rewards from retailers. The American Red Cross […]
Google Daydream adds measurements for app install campaigns, in-app behaviors
Dive Brief: Mobile marketing firm Tenjin has added attribution and analytics support for apps on Daydream, Google’s mobile virtual reality platform, the company revealed in a press release provided to Mobile Marketer. The move means app developers like The New York Times, The Wall Street Journal, Hulu, Netflix and others can track the effectiveness […]
Facebook facilitates Canvas ad development with new API
Dive Brief: Facebook has released a new API to make it simpler for developers to create full-screen Canvas ads for advertisers, according to a blog post from the company. Marketing Land salutes the automation as rectifying what was a labor-intensive process to craft the immersive, interactive ads that involved manually uploading photos and videos, and […]
Tattoos, Onesies and Brisket: Adland Super Fans Reveal Their Sports Rituals
TBWA/Chiat/Day/ Los Angeles Brand Director Ebony McCauley, left, and her fellow University of Oklahoma grads are Sooner proud. Credit: Courtesy Ebony McCauley The advertising industry is full of interesting characters with big personalities, quirky fashion styles and incredibly creative minds, but you don’t hear as much about its many sports super fans. Ad Age discovered […]