Most Popular We’re all aware kids play PlayStation or Xbox in their spare time. We may know that they play online with their friends. Some of us may know they sometimes watch gamers playing on YouTube. But for many of us, all this really means is that kids have too much screen time. In fact, […]
U.S. Hispanic Shops Are Big Winners at Wave Festival for Latin America in Rio
U.S. agencies Alma and We Believers were the second and third most-awarded agencies at the Wave Festival for Latin America held last week in Rio de Janeiro. (The perennial No. 1 is Brazilian shop Almap BBDO). That’s the best performance yet at the Wave for the U.S. Hispanic market, and includes a Grand Prix in […]
MLB Serves Youth | Campaign Promotes Drama of the Game
Most Popular Much of the enduring appeal of MLB baseball lies in its seemingly inexhaustible capacity for surprise, and while the game is defined by the imperatives of geometry and a 160-page rule book, it’s the unpredictable stuff that makes baseball such a confounding delight. Even the players aren’t wholly immune; recall the Cubs’ Anthony […]
Comcast Said to Plan Online Rival to Netflix Using Hit NBC Shows
Credit: Charles Mostoller/Bloomberg Most Popular Comcast Corp. plans to introduce an online video service offering hit shows from its NBC Universal TV networks in the next 12 to 18 months, an effort to compete with rivals Netflix and CBS Corp., according to people familiar with the matter. The new service will include programs from the […]
United Airlines’ Passenger Ejection May Cause Permanent Brand Damage, Experts Say
Most Popular Pepsi may be secretly thanking United Airlines today as social media backlash has shifted from the beverage brand’s Kendall Jenner ad fiasco to the airline company after a video surfaced Sunday evening of a passenger being forcibly removed from an overbooked flight. Brand and communications experts told Ad Age that this public relations […]
Kohl’s Names First CMO Since 2012
Most Popular Kohl’s has added former Best Buy chief marketing officer Greg Revelle as its new CMO — the first person to hold the title at the retailer since 2012. Mr. Revelle, who was also formerly CMO of AutoNation and a VP of worldwide online marketing at Expedia, replaces Julie Gardner, who departed the company […]
Heineken USA Picks Mexican Agency to Lead Tecate in U.S.
Most Popular Heineken USA imports Tecate from Mexico — and now the brand’s ad ideas will come from south of the border, too. The marketer has shifted U.S. creative duties on Tecate to a Mexican-based agency, spelling the end of the beer marketer’s relationship with Saatchi & Saatchi New York. The brew’s new shop is […]
The News Literacy Project, JWT Team Up to Combat Fake News
Most Popular The News Literacy Project and J. Walter Thompson New York are looking to fight the ongoing problem of fake news with a campaign that includes a newly created sideways-facing font. “We’re hoping the campaign gets people to really take the time to read and think about what they’re reading before they share it […]
After Surging Past Ford, Tesla Just Overtook GM to Become the Top U.S. Carmaker
Most Popular Elon Musk’s Tesla Inc. surpassed General Motors Co. to become America’s most valuable carmaker, eclipsing a company whose well-being was once viewed as interdependent with the nation’s. Tesla climbed as much as 3.7% in early Monday trading, boosting its market capitalization to $51 billion. The company was valued at about $1.7 billion more […]
Twitter invites developers to ramp up chatbot creation
Dive Brief: Twitter has released new APIs to broaden access to developers creating customer service chatbots in its Direct Messages, according to a blog post by Twitter group product manager Ian Cairns. Cairns said the tools enable faster and richer conversations between Twitter users and brand chatbots in private Direct Messages as well as public […]
How Colbert Became the New King of Late Night
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Monday, April 10: Toyota repackages long-planned investments to try to get on President Trump’s good side (No. 3). A group of Twitter users want to try to rework Twitter as a sort of co-op (No. 4). A veteran TV producer repositions Stephen […]
Facebook courts publishers with Instant Articles call-to-action capabilities
Dive Brief: Facebook is increasing the business value of Instant Articles by allowing publishers to encourage readers to like pages and sign up for email newsletters within the mobile publishing format, according to a Facebook announcement from product manager Josh Roberts. Publishers will be able to access insights on the performance of the call-to-action units. […]
Snapchat’s Bitmoji is most downloaded app in US, 4 other countries
Dive Brief: Bitmoji is the most downloaded app in five major markets: the U.S., U.K, France, Canada and Australia, according to App Annie data investigated by Recode. Bitmoji’s ascension has been swift as the digital sticker specialist wasn’t among the top 10 downloaded apps in any of the 10 biggest iOS markets last year when […]
OpenAP Could Help TV Recover Digital Dollars
The TV industry alliance formed by Viacom, Turner and Fox could help TV in its battle with digital media for advertising dollars, analyst Tom Eagan of Telsey Advisory Group said. The TV coalition, OpenAP, held a meeting Friday introducing media buyers to its plans and announcing that Accenture would act as the third-party validator of […]
Synergy Pharmaceuticals’ poop emoji keyboard encourages discussions about constipation
Dive Brief: Synergy Pharmaceuticals has launched an emoji keyboard it calls Poop Troop with 14 dynamic poop icons, according to a press release from the company. The emoji are part of the company’s broader education initiative Confront Constipation intended to increase understanding of chronic idiopathic constipation (CIC). Synergy markets Trulance, a once-daily tablet approved for […]
Snaplications | McDonald’s solicits job applications on Snapchat
Dive Brief: McDonald’s and Snapchat are summoning Australians to apply for jobs on the social media app thorough so-called “Snaplications,” according to multiple reports. McDonald’s Snaplication recruitment process, the first of its kind, includes a branded Snapchat filter that places virtual McDonald’s hats and nametags on job candidates to offer glances at what they’d look […]
Lyft, Dollar Shave Club double down on merging branding and direct response via video
As mobile gadgets become handheld TVs with a wireless link to a cash register, marketers are transforming brand-building content into transactional platforms, with video content providing an emotional draw that can boost results. Mobile video is growing and marketers are diving in across a wide range of tactics designed to elevate awareness of a brand […]
‘Posters for the People’ exhibit opens at Peters Valley gallery – New Jersey Herald
Posted: Apr. 10, 2017 12:01 am SANDYSTON — It was a literal “make work” program, designed by Franklin Roosevelt as a way to put Americans to work in the Great Depression. And within the Work Progress Administration was a small cadre of artists, commissioned to create posters ordered by the various states, but also the […]
Mobile Apps Are a Gold Mine for Fraudsters – eMarketer Interview
Amit Joshi Director of Product and Data Science Forensiq Fraudsters follow the money trail, which now leads to mobile’s two advertising channels—mobile websites and apps. Mobile apps are particularly appealing to fraudsters because in-app inventory commands premium prices, and because the industry has lagged behind in offering app-specific fraud detection services. eMarketer’s Cathy Boyle spoke […]
What does it take for activists to get your attention? – Waging Nonviolence
For major protests today, it is standard to have a media strategy. For example, there can be individuals assigned to media liaison. The location and timing of an action can be chosen with an eye toward media schedules. Some actions are designed specifically to attract media attention. However, there are many factors that complicate activist […]
Fair or Not, In-House Agencies Take Heat for Pepsi Gaffe
Pepsi’s Kendall Jenner ad that was pulled amid criticism Credit: Pepsi Most Popular The Pepsi-Kendall Jenner ad fiasco was barely a few hours old when some people at ad agencies targeted a culprit: Pepsi used an in-house shop, which in the eyes of many led to the marketing mishap. The criticism was particularly sharp on […]
Steph Curry ‘Overcomes’ in Kaiser Permanente’s Striking Mental Wellness Campaign
Most Popular Golden State Warriors Point Guard Steph Curry is no stranger to the ad spotlight, having appeared in a host of campaigns for clients including Under Armour, NBA 2K, Muscle Milk and most recently, Chase. His latest, for Oakland, Calif.-headquartered healthcare company Kaiser Permanente, shows him in an unexpectedly vulnerable light. Created out of […]
Facebook Adds Signup Buttons to Win Over Skeptical Instant Articles Partners
Most Popular Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry. In recent months, Facebook has tested “call-to-action” features with select media outlets participating in its Instant Articles program. The tools, which are embedded within stories, prompt Facebook […]
Watch the Newest TV Commercials From Samsung, Mercedes-Benz, Jeep and More
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online […]
Surprising New Band of Rivals Could Make TV Targeting Finally Work ~ OpenAP
Most Popular Trying times make for interesting bedfellows. Advertisers that met with Turner, Fox and Viacom on Friday said the competitors’ new collaborative offering seems like a real step toward buying targeted audiences on TV in a big way. That could be a big deal as traditional TV audiences continue to fall way, making it […]
Twitter Fights Feds Over Rogue Account – MediaPost Communications
This January, soon after the inauguration of President Donald Trump, Twitter gained dozens of new protest accounts that appeared to have been created by federal employees who wanted to protest his policies. The accounts, which are all anonymous, have handles like @RogueNASA, @AltNatParkSer and @AltUSPresident. One of the accounts, @Alt_USCIS (the initials stand for U.S. […]
How advertising campaigns can help to mitigate the negative effects of voter ID laws on turnout. – USAPP American Politics and Policy (blog)
A majority of American states have instituted some form of voter ID law, laws which have been found to reduce turnout for poor and minority populations. In new research Michael S. Lynch and Chelsie L.M. Bright examine the introduction of Kansas’ recent voter ID law. They find that in one county, the distribution of materials […]
The Week’s Must-See Media: Jared Kushner Explained in One Amazing ‘Picture Story’
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Friday, April 7: In the latest episode of “Keeping Up With the Kushners” or whatever the hell show this is, it has not been a great week for Jared, the president’s baby-faced son-in-law. What’s a polite way to put this? Well, the […]
Twitter gets faster on mobile for users short on data
Dive Brief: Twitter has introduced a swifter Progressive Web App version of its mobile website called Twitter Lite, according to a blog post from the company. Available globally at mobile.twitter.com, Twitter Lite is designed to use less data and storage space, and support push notifications and offline usage. Twitter proclaimed Twitter Lite will load in […]
Sony Pictures extends new Smurfs movie to mobile bubble game
Dive Brief: Sony Pictures has launched “Smurfs Bubble Story,” a mobile game on Android and iOS tied to “Smurfs: The Lost Village,” the third movie in the Smurfs franchise, premiering Friday, according to multiple reports. Developed with Tic Toc Games and published by Sony Pictures Television Networks Games, the game is free, but players can […]
