• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer
  • Privacy Policy
  • Terms and Conditions
  • DMCA
  • Blog

Davis Network Advertising

Success is in our D-N-A

Prosperity Marketing System

  • Home
  • About
  • News
  • Mobile
  • Resources
  • Contact Page

Esports, and Why They Should Matter to Brands

April 11, 2017 by davis

Esports, and Why They Should Matter to Brands

Most Popular We’re all aware kids play PlayStation or Xbox in their spare time. We may know that they play online with their friends. Some of us may know they sometimes watch gamers playing on YouTube. But for many of us, all this really means is that kids have too much screen time. In fact, […]

Filed Under: News Tagged With: branding, viral video

U.S. Hispanic Shops Are Big Winners at Wave Festival for Latin America in Rio

April 11, 2017 by davis

U.S. Hispanic Shops Are Big Winners at Wave Festival for Latin America in Rio

U.S. agencies Alma and We Believers were the second and third most-awarded agencies at the Wave Festival for Latin America held last week in Rio de Janeiro. (The perennial No. 1 is Brazilian shop Almap BBDO). That’s the best performance yet at the Wave for the U.S. Hispanic market, and includes a Grand Prix in […]

Filed Under: News Tagged With: awards, branding, campaigns

MLB Serves Youth | Campaign Promotes Drama of the Game

April 10, 2017 by davis

MLB Serves Youth | Campaign Promotes Drama of the Game

Most Popular Much of the enduring appeal of MLB baseball lies in its seemingly inexhaustible capacity for surprise, and while the game is defined by the imperatives of geometry and a 160-page rule book, it’s the unpredictable stuff that makes baseball such a confounding delight. Even the players aren’t wholly immune; recall the Cubs’ Anthony […]

Filed Under: News Tagged With: campaigns, sports

Comcast Said to Plan Online Rival to Netflix Using Hit NBC Shows

April 10, 2017 by davis

Comcast Said to Plan Online Rival to Netflix Using Hit NBC Shows

Credit: Charles Mostoller/Bloomberg Most Popular Comcast Corp. plans to introduce an online video service offering hit shows from its NBC Universal TV networks in the next 12 to 18 months, an effort to compete with rivals Netflix and CBS Corp., according to people familiar with the matter. The new service will include programs from the […]

Filed Under: News Tagged With: TV

United Airlines’ Passenger Ejection May Cause Permanent Brand Damage, Experts Say

April 10, 2017 by davis

United Airlines’ Passenger Ejection May Cause Permanent Brand Damage, Experts Say

Most Popular Pepsi may be secretly thanking United Airlines today as social media backlash has shifted from the beverage brand’s Kendall Jenner ad fiasco to the airline company after a video surfaced Sunday evening of a passenger being forcibly removed from an overbooked flight. Brand and communications experts told Ad Age that this public relations […]

Filed Under: News Tagged With: branding

Kohl’s Names First CMO Since 2012

April 10, 2017 by davis

Kohl’s Names First CMO Since 2012

Most Popular Kohl’s has added former Best Buy chief marketing officer Greg Revelle as its new CMO — the first person to hold the title at the retailer since 2012. Mr. Revelle, who was also formerly CMO of AutoNation and a VP of worldwide online marketing at Expedia, replaces Julie Gardner, who departed the company […]

Filed Under: News

Heineken USA Picks Mexican Agency to Lead Tecate in U.S.

April 10, 2017 by davis

Heineken USA Picks Mexican Agency to Lead Tecate in U.S.

Most Popular Heineken USA imports Tecate from Mexico — and now the brand’s ad ideas will come from south of the border, too. The marketer has shifted U.S. creative duties on Tecate to a Mexican-based agency, spelling the end of the beer marketer’s relationship with Saatchi & Saatchi New York. The brew’s new shop is […]

Filed Under: News Tagged With: campaigns

The News Literacy Project, JWT Team Up to Combat Fake News

April 10, 2017 by davis

The News Literacy Project, JWT Team Up to Combat Fake News

Most Popular The News Literacy Project and J. Walter Thompson New York are looking to fight the ongoing problem of fake news with a campaign that includes a newly created sideways-facing font. “We’re hoping the campaign gets people to really take the time to read and think about what they’re reading before they share it […]

Filed Under: News Tagged With: campaigns

After Surging Past Ford, Tesla Just Overtook GM to Become the Top U.S. Carmaker

April 10, 2017 by davis

After Surging Past Ford, Tesla Just Overtook GM to Become the Top U.S. Carmaker

Most Popular Elon Musk’s Tesla Inc. surpassed General Motors Co. to become America’s most valuable carmaker, eclipsing a company whose well-being was once viewed as interdependent with the nation’s. Tesla climbed as much as 3.7% in early Monday trading, boosting its market capitalization to $51 billion. The company was valued at about $1.7 billion more […]

Filed Under: News

Twitter invites developers to ramp up chatbot creation

April 10, 2017 by davis

Twitter invites developers to ramp up chatbot creation

Dive Brief: Twitter has released new APIs to broaden access to developers creating customer service chatbots in its Direct Messages, according to a blog post by Twitter group product manager Ian Cairns. Cairns said the tools enable faster and richer conversations between Twitter users and brand chatbots in private Direct Messages as well as public […]

Filed Under: Mobile Tagged With: chatbot marketing, chatbots, twitter

How Colbert Became the New King of Late Night

April 10, 2017 by davis

How Colbert Became the New King of Late Night

Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Monday, April 10: Toyota repackages long-planned investments to try to get on President Trump’s good side (No. 3). A group of Twitter users want to try to rework Twitter as a sort of co-op (No. 4). A veteran TV producer repositions Stephen […]

Filed Under: News

Facebook courts publishers with Instant Articles call-to-action capabilities

April 10, 2017 by davis

Facebook courts publishers with Instant Articles call-to-action capabilities

Dive Brief: Facebook is increasing the business value of Instant Articles by allowing publishers to encourage readers to like pages and sign up for email newsletters within the mobile publishing format, according to a Facebook announcement from product manager Josh Roberts. Publishers will be able to access insights on the performance of the call-to-action units. […]

Filed Under: Mobile Tagged With: facebook

Snapchat’s Bitmoji is most downloaded app in US, 4 other countries

April 10, 2017 by davis

Snapchat’s Bitmoji is most downloaded app in US, 4 other countries

Dive Brief: Bitmoji is the most downloaded app in five major markets: the U.S., U.K, France, Canada and Australia, according to App Annie data investigated by Recode. Bitmoji’s ascension has been swift as the digital sticker specialist wasn’t among the top 10 downloaded apps in any of the 10 biggest iOS markets last year when […]

Filed Under: Mobile Tagged With: bitmoji, mobile app, snapchat

OpenAP Could Help TV Recover Digital Dollars

April 10, 2017 by davis

OpenAP Could Help TV Recover Digital Dollars

The TV industry alliance formed by Viacom, Turner and Fox could help TV in its battle with digital media for advertising dollars, analyst Tom Eagan of Telsey Advisory Group said. The TV coalition, OpenAP, held a meeting Friday introducing media buyers to its plans and announcing that Accenture would act as the third-party validator of […]

Filed Under: News Tagged With: TV

Synergy Pharmaceuticals’ poop emoji keyboard encourages discussions about constipation

April 10, 2017 by davis

Synergy Pharmaceuticals’ poop emoji keyboard encourages discussions about constipation

Dive Brief: Synergy Pharmaceuticals has launched an emoji keyboard it calls Poop Troop with 14 dynamic poop icons, according to a press release from the company. The emoji are part of the company’s broader education initiative Confront Constipation intended to increase understanding of chronic idiopathic constipation (CIC). Synergy markets Trulance, a once-daily tablet approved for […]

Filed Under: Mobile Tagged With: campaigns

Snaplications | McDonald’s solicits job applications on Snapchat

April 10, 2017 by davis

Snaplications | McDonald’s solicits job applications on Snapchat

Dive Brief: McDonald’s and Snapchat are summoning Australians to apply for jobs on the social media app thorough so-called “Snaplications,” according to multiple reports. McDonald’s Snaplication recruitment process, the first of its kind, includes a branded Snapchat filter that places virtual McDonald’s hats and nametags on job candidates to offer glances at what they’d look […]

Filed Under: Mobile Tagged With: campaigns, snapchat

Lyft, Dollar Shave Club double down on merging branding and direct response via video

April 10, 2017 by davis

Lyft, Dollar Shave Club double down on merging branding and direct response via video

As mobile gadgets become handheld TVs with a wireless link to a cash register, marketers are transforming brand-building content into transactional platforms, with video content providing an emotional draw that can boost results. Mobile video is growing and marketers are diving in across a wide range of tactics designed to elevate awareness of a brand […]

Filed Under: Mobile Tagged With: branding, campaigns, direct response, mobile video

‘Posters for the People’ exhibit opens at Peters Valley gallery – New Jersey Herald

April 10, 2017 by davis

‘Posters for the People’ exhibit opens at Peters Valley gallery – New Jersey Herald

Posted: Apr. 10, 2017 12:01 am SANDYSTON — It was a literal “make work” program, designed by Franklin Roosevelt as a way to put Americans to work in the Great Depression. And within the Work Progress Administration was a small cadre of artists, commissioned to create posters ordered by the various states, but also the […]

Filed Under: News

Mobile Apps Are a Gold Mine for Fraudsters – eMarketer Interview

April 10, 2017 by davis

Mobile Apps Are a Gold Mine for Fraudsters – eMarketer Interview

Amit Joshi Director of Product and Data Science Forensiq Fraudsters follow the money trail, which now leads to mobile’s two advertising channels—mobile websites and apps. Mobile apps are particularly appealing to fraudsters because in-app inventory commands premium prices, and because the industry has lagged behind in offering app-specific fraud detection services. eMarketer’s Cathy Boyle spoke […]

Filed Under: Mobile Tagged With: Interview

What does it take for activists to get your attention? – Waging Nonviolence

April 8, 2017 by davis

What does it take for activists to get your attention? – Waging Nonviolence

For major protests today, it is standard to have a media strategy. For example, there can be individuals assigned to media liaison. The location and timing of an action can be chosen with an eye toward media schedules. Some actions are designed specifically to attract media attention. However, there are many factors that complicate activist […]

Filed Under: News

Fair or Not, In-House Agencies Take Heat for Pepsi Gaffe

April 7, 2017 by davis

Fair or Not, In-House Agencies Take Heat for Pepsi Gaffe

Pepsi’s Kendall Jenner ad that was pulled amid criticism Credit: Pepsi Most Popular The Pepsi-Kendall Jenner ad fiasco was barely a few hours old when some people at ad agencies targeted a culprit: Pepsi used an in-house shop, which in the eyes of many led to the marketing mishap. The criticism was particularly sharp on […]

Filed Under: News

Steph Curry ‘Overcomes’ in Kaiser Permanente’s Striking Mental Wellness Campaign

April 7, 2017 by davis

Steph Curry ‘Overcomes’ in Kaiser Permanente’s Striking Mental Wellness Campaign

Most Popular Golden State Warriors Point Guard Steph Curry is no stranger to the ad spotlight, having appeared in a host of campaigns for clients including Under Armour, NBA 2K, Muscle Milk and most recently, Chase. His latest, for Oakland, Calif.-headquartered healthcare company Kaiser Permanente, shows him in an unexpectedly vulnerable light. Created out of […]

Filed Under: News

Facebook Adds Signup Buttons to Win Over Skeptical Instant Articles Partners

April 7, 2017 by davis

Facebook Adds Signup Buttons to Win Over Skeptical Instant Articles Partners

Most Popular Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry. In recent months, Facebook has tested “call-to-action” features with select media outlets participating in its Instant Articles program. The tools, which are embedded within stories, prompt Facebook […]

Filed Under: News Tagged With: facebook

Watch the Newest TV Commercials From Samsung, Mercedes-Benz, Jeep and More

April 7, 2017 by davis

Watch the Newest TV Commercials From Samsung, Mercedes-Benz, Jeep and More

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online […]

Filed Under: News Tagged With: campaigns, TV

Surprising New Band of Rivals Could Make TV Targeting Finally Work ~ OpenAP

April 7, 2017 by davis

Surprising New Band of Rivals Could Make TV Targeting Finally Work ~ OpenAP

Most Popular Trying times make for interesting bedfellows. Advertisers that met with Turner, Fox and Viacom on Friday said the competitors’ new collaborative offering seems like a real step toward buying targeted audiences on TV in a big way. That could be a big deal as traditional TV audiences continue to fall way, making it […]

Filed Under: News Tagged With: TV

Twitter Fights Feds Over Rogue Account – MediaPost Communications

April 7, 2017 by davis

Twitter Fights Feds Over Rogue Account – MediaPost Communications

This January, soon after the inauguration of President Donald Trump, Twitter gained dozens of new protest accounts that appeared to have been created by federal employees who wanted to protest his policies. The accounts, which are all anonymous, have handles like @RogueNASA, @AltNatParkSer and @AltUSPresident. One of the accounts, @Alt_USCIS (the initials stand for U.S. […]

Filed Under: News

How advertising campaigns can help to mitigate the negative effects of voter ID laws on turnout. – USAPP American Politics and Policy (blog)

April 7, 2017 by davis

How advertising campaigns can help to mitigate the negative effects of voter ID laws on turnout. – USAPP American Politics and Policy (blog)

A majority of American states have instituted some form of voter ID law, laws which have been found to reduce turnout for poor and minority populations. In new research Michael S. Lynch and Chelsie L.M. Bright examine the introduction of Kansas’ recent voter ID law. They find that in one county, the distribution of materials […]

Filed Under: News

The Week’s Must-See Media: Jared Kushner Explained in One Amazing ‘Picture Story’

April 7, 2017 by davis

The Week’s Must-See Media: Jared Kushner Explained in One Amazing ‘Picture Story’

Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Friday, April 7: In the latest episode of “Keeping Up With the Kushners” or whatever the hell show this is, it has not been a great week for Jared, the president’s baby-faced son-in-law. What’s a polite way to put this? Well, the […]

Filed Under: News

Twitter gets faster on mobile for users short on data

April 7, 2017 by davis

Twitter gets faster on mobile for users short on data

Dive Brief: Twitter has introduced a swifter Progressive Web App version of its mobile website called Twitter Lite, according to a blog post from the company. Available globally at mobile.twitter.com, Twitter Lite is designed to use less data and storage space, and support push notifications and offline usage.  Twitter proclaimed Twitter Lite will load in […]

Filed Under: Mobile

Sony Pictures extends new Smurfs movie to mobile bubble game

April 7, 2017 by davis

Sony Pictures extends new Smurfs movie to mobile bubble game

Dive Brief: Sony Pictures has launched “Smurfs Bubble Story,” a mobile game on Android and iOS tied to “Smurfs: The Lost Village,” the third movie in the Smurfs franchise, premiering Friday, according to multiple reports. Developed with Tic Toc Games and published by Sony Pictures Television Networks Games, the game is free, but players can […]

Filed Under: Mobile

« Previous Page
Next Page »

Primary Sidebar

Be the most informed person in your circle

Recent Posts

  • The F8 of Digital Advertising Sits with Fb and Google – Which-50 (website)
  • Why Sports Will Play a Greater Role in Fox’s Upfront Pitch
  • Google turns to artists to mold Assistant into an amiable companion
  • “Alexa, how can my brand shine in the age of ask”
  • Twitter amplifies branding opportunities in Periscope broadcasts

Archives

  • April 2017 (140)
  • March 2017 (15)
  • February 2017 (11)
  • January 2017 (5)
  • December 2016 (1)
  • September 2016 (1)
  • April 2016 (1)
  • March 2016 (1)
  • February 2016 (1)
  • October 2015 (1)
  • September 2015 (1)
  • June 2015 (1)
  • May 2015 (2)
  • April 2015 (3)

Footer

RSS Subscribe to our news feed…

  • The F8 of Digital Advertising Sits with Fb and Google – Which-50 (website)
  • Why Sports Will Play a Greater Role in Fox’s Upfront Pitch

Pages

  • About
  • Archive Page
  • Blog
  • Contact Page
  • DMCA
  • Home
  • Privacy Policy
  • Resources
  • Terms and Conditions

Legal

  • Privacy Policy
  • Terms and Conditions
  • DMCA
  • Blog

Tags

amazon apple awards B2B B2C bitmoji branding campaigns chatbot marketing chatbots digital advertising direct response e-commerce facebook google influencer marketing Interview Mobile mobile app mobile video music non-profit PR regulations search technology snapchat sports TV twitter viral video

Categories

  • Mobile (54)
  • News (132)

#1 Tool for 2017

Prosperity Marketing System

Be successful by copying what we are doing in our own business [Earn money before you spend money]!

Copyright © 2022 · News Pro on Genesis Framework · WordPress · Log in