• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer
  • Privacy Policy
  • Terms and Conditions
  • DMCA
  • Blog

Davis Network Advertising

Success is in our D-N-A

Prosperity Marketing System

  • Home
  • About
  • News
  • Mobile
  • Resources
  • Contact Page
You are here: Home / News / New YouTube Rules Restrict Ads to Vetted Channels as PewDiePie Declares The ‘Adpocalypse’

New YouTube Rules Restrict Ads to Vetted Channels as PewDiePie Declares The ‘Adpocalypse’

April 6, 2017 by davis

The brand boycott is getting to PewDiePie. The brand boycott is getting to PewDiePie. Credit: YouTube

Most Popular

YouTube updated its policies on Thursday to get more control over which videos can make money from ads, requiring for the first time that channels reach 10,000 lifetime views before they can start to generate revenue. Channels also have to go through a new application process to be approved for ads in the partner program.

The move gives YouTube more time to review new channels and weed out bad actors like terrorists, racists and pirates.

“This new threshold gives us enough information to determine the validity of a channel,” YouTube said in a blog post. “It also allows us to confirm if a channel is following our community guidelines and advertiser policies. By keeping the threshold to 10,000 views, we also ensure that there will be minimal impact on our aspiring creators.”

YouTube has been cleaning house ever since major brands froze spending out of fears they were supporting objectionable content with their ad dollars. YouTube splits the ad money with creators, who show pre-roll commercials before their videos.

A YouTube spokeswoman said that the latest change was in the works since November, so it wasn’t directly implemented to address the recent brand safety concerns.

On Thursday, YouTube’s most popular personality PewDiePie, Felix Kjellberg, called the brand boycott “the adpocalypse” and showed his fans how his videos were now making only a trickle of money.

Ironically, his video titled “YouTubePartyIsOver” was almost immediately taken down from public, likely because Mr. Kjellberg pretended to shoot himself in the head over the loss of ad revenue.

“The dude is going to be fine,” said Brendan Gahan, founder of Epic Signal, a digital agency. “He could make no money in ads and he’s still got massive marketing potential for himself and anything he wants to sell for the rest of his life. YouTube is just one sliver of a much larger pie.”

In February, Mr. Kjellberg set off the latest round of YouTube brand reviews after he joked about anti-Semitism and Nazis, which convinced Disney to pull out of a sponsorship deal. Last month, brands were alerted to channels that showed ads supporting terrorists. Since then, hundreds of brands have started rethinking where their ads appear on YouTube, which has more than 500 hours of video uploaded a minute.

YouTube has promised to beef up artificial intelligence and human reviews to more quickly uncover offensive videos. The company, owned by Alphabet’s Google, also is giving advertisers more control over where their ads appear.

Meanwhile, ad agencies are coming up with their own solutions for brands to have more confidence buying advertising on the most dominant video platform online.

Mr. Kjellberg did not return a request for comment.

The shrinking pool of advertisers has hurt many creators who helped build YouTube, providing the content that draws so many viewers. The creators have been speaking out much like Mr. Kjellberg in online appeals to viewers, discussing how their income has dried up.

Mr. Kjellberg said that his most recent videos were generating more money from YouTube Red, the subscription service, than from ads, which was a rarity. YouTube does not reveal how many Red subscribers there are, but it costs $10 a month for ad-free viewing and money is split among the community depending on view counts.

Mr. Kjellberg also said he would launch his first Twitch channel, which is the gaming streaming platform owned by Amazon.

“The space could benefit from more competition,” Mr. Gahan said.

As for the new 10,000 viewer rule, it could thwart low-quality channels, and eventually help the more committed creators. It also could turn off the revenue to pirate channels that pop up to stream live stolen content from broadcasters, which disappear when they are caught and then reappear under another name.

“Ten thousand views is a really smart safeguard,” Mr. Gahan said. “If a channel is doing anything sketchy, there’s a pretty good chance they would be picked up by then.”

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Google+ (Opens in new window)

Related

This news item is brought to you by http://adage.com/article/digital/youtube-rules-restrict-ads-vetted-channels-pewdiepie-declares-adpocalypse/308591/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

Filed Under: News

Primary Sidebar

Be the most informed person in your circle

Recent Posts

  • The F8 of Digital Advertising Sits with Fb and Google – Which-50 (website)
  • Why Sports Will Play a Greater Role in Fox’s Upfront Pitch
  • Google turns to artists to mold Assistant into an amiable companion
  • “Alexa, how can my brand shine in the age of ask”
  • Twitter amplifies branding opportunities in Periscope broadcasts

Archives

  • April 2017 (140)
  • March 2017 (15)
  • February 2017 (11)
  • January 2017 (5)
  • December 2016 (1)
  • September 2016 (1)
  • April 2016 (1)
  • March 2016 (1)
  • February 2016 (1)
  • October 2015 (1)
  • September 2015 (1)
  • June 2015 (1)
  • May 2015 (2)
  • April 2015 (3)

Footer

RSS Subscribe to our news feed…

  • The F8 of Digital Advertising Sits with Fb and Google – Which-50 (website)
  • Why Sports Will Play a Greater Role in Fox’s Upfront Pitch

Pages

  • About
  • Archive Page
  • Blog
  • Contact Page
  • DMCA
  • Home
  • Privacy Policy
  • Resources
  • Terms and Conditions

Legal

  • Privacy Policy
  • Terms and Conditions
  • DMCA
  • Blog

Tags

amazon apple awards B2B B2C bitmoji branding campaigns chatbot marketing chatbots digital advertising direct response e-commerce facebook google influencer marketing Interview Mobile mobile app mobile video music non-profit PR regulations search technology snapchat sports TV twitter viral video

Categories

  • Mobile (54)
  • News (132)

#1 Tool for 2017

Prosperity Marketing System

Be successful by copying what we are doing in our own business [Earn money before you spend money]!

Copyright © 2022 · News Pro on Genesis Framework · WordPress · Log in