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You are here: Home / News / L'Oreal Paris Recalls '100 Years of Hairstyles' in Viral Video Chart Debut

L'Oreal Paris Recalls '100 Years of Hairstyles' in Viral Video Chart Debut

April 6, 2017 by davis

The Viral Video Chart welcomes a dose of flair this week with L’Oreal Paris’ “100 Years of Hairstyles.” As one would guess, the clip chronicles 10 decades of products and trends, highlighting everything from the first pomade for men (1920s) to finger curls (1930s) and the afro (1970s). Charting its debut at No. 6, the video has notched 7.5 million views, outpacing VVC regulars like Samsung and Wendy’s.

1

#AprilNoFoolsDay

NA

Duracell

NA

Views this week: 18,023,028

Spot last week: NEW

2

Galaxy S8 Official Introduction

NA

Samsung

NA

Views this week: 15,445,948

Spot last week: NEW

3

Sticker Fight

NA

Views this week: 10,090,810

Spot last week: NEW

4

Qsuite: First in Business

NA

Qatar Airways

NA

Views this week: 8,923,128

Spot last week: NEW

5

LG G6

Back on Chart

Views this week: 7,770,574

Spot last week: Back on Chart

6

100 Years of Hairstyles

NA

L’Oreal Paris

NA

Views this week: 7,357,063

Spot last week: NEW

7

This is a phone

-59%

Samsung

Leo Burnett Chicago

Views this week: 7,246,641

Spot last week: 2

8

Access Smartwatch 2017

NA

Michael Kors

NA

Views this week: 6,707,522

Spot last week: NEW

9

Ostrich

NA

Samsung

NA

Views this week: 5,920,651

Spot last week: NEW

10

#Drive2TheFinal4

NA

Wendy’s

NA

Views this week: 5,810,029

Spot last week: NEW

Source: Visible Measures

Ad Age’s Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.

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This news item is brought to you by http://adage.com/article/digital/l-oreal-paris-recalls-100-years-hairstyles-viral-video-chart-debut/308543/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital

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