51% of messaging users say it’s more immediate than emailing companies, 48% say it’s less hassle than voice callsLondon (December 20, 2016) – 53% of people in the UK and France who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing […]
Archives for 2016
Mobile Marketing Association Launches New Chapter In Germany, World’s 5th Biggest Mobile Ad Spend Market
STORY HIGHLIGHTSThe MMA Germany launches with experts and expertise from founding member companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever.Germany is a powerhouse market for mobile marketing growth, investment and interest, where mobile ad spending is forecast to exceed $2.56 billion, or EUR2.27 billion.The MMA Germany will kick off its program […]
Searchmetrics Announces Industry-First Tracking of Mobile App Performance in Search Results
Searchmetrics Suite™ Ranks Mobile App Performance, Delivers Unique Competitor Keyword Insights and Provides Error-Tracking and Alerts for Critical Web PagesSAN MATEO, Calif. — April 5, 2016 – Searchmetrics today announced several new features for its industry-leading search and content performance software suite, including the first-ever ability for online marketers to track and compare how their […]
US Brands Missing Out By Not Letting Mobile App Content Appear In Google Searches, Finds New Study
Searchmetrics research suggests only 20% of iOS apps and 30% of Android Apps are able to support Google app indexing San Mateo – March 9, 2016 – Many brands are failing to let content from their apps show up in Google’s organic search results according to new research from Searchmetrics, the leader in search and […]
New Mobile Marketing E-Book Reveals How Major Brands Bridge Physical and Digital Worlds to Boost Engagement
Mobile: The Great Connector Vol 2, offers guidance based on insights from top brand marketers and mobile experts across the mobile ecosystem. Underlines the expanded role of mobile to enable immersive experiences and contextual advertising. The free e-book is now available from the Mobile Marketing Association.LONDON, U.K. AND COLOGNE, GERMANY – FEBRUARY 22, 2016 — […]
