Searchmetrics Releases its First Study of Google.com Mobile Ranking Factors San Mateo – October 01, 2015 – New research confirms that online marketers and website owners need to follow a separate strategy to help their pages rank higher in mobile phone searches on Google. It is essential to pay particular attention to the specific user […]
Archives for 2015
Outfit7 and Bee7 appoint mobile industry veteran Mika Kuusisto to drive new growth phase
LONDON, UK – 3 September, 2015: Outfit7 Group has today announced the appointment of mobile expert Mika Kuusisto as Chief Revenue Officer for Outfit7 and Bee7. Kuusisto will be based out of the companies’ Cyprus headquarters and will report to co-founder and CEO of Outfit7 and Bee7, Samo Login. In the newly formed role, Kuusisto […]
Mapp Media Signs Ultimate Rugby in World Cup Year
Advertising sales house to exclusively representing leading rugby appLondon, 4th June 2015: Mapp Media (http://www.mappmedia.com/) has announced today that it has signed an agreement with Ultimate Rugby, the world’s number one rugby app and website. Under the deal, Mapp Media will represent Ultimate Rugby exclusively in the UK, enabling brands to benefit from running innovative […]
Austin Reed Group upgrades eCommerce capability to spearhead growth and international expansion
Tryzens re-platforms a venerable high street brand with solution fit for the futureOnline customers of leading global retailer, Austin Reed Group, are set to benefit from a dramatic transformation of its web-based shopping experience following a re-platform of its eCommerce operations, designed and implemented by leading retail managed services provider and systems integrator, Tryzens.Austin Reed, […]
British Telecom Al Saudia and Walkbase Cooperate on Retail Analytics
Analytics and marketing platform for retail stores and airports announces partnership with BT Al Saudia for delivering in-store analytics in five countries Helsinki – May 6, 2015 – Walkbase, the provider of in-store analytics for retail and airports, and BT Al Saudia, the provider systems integration, network services and subscription cloud services in the Kingdom […]
Mapp Media to Represent Under Armour’s Connected Fitness Platform Across Europe
Mapp Media can now offer advertisers the largest fitness portfolio of any European sales houseLondon, 29th April 2015: Mapp Media (http://www.mappmedia.com/) has announced today that it has a sales representation agreement with Under Armour Connected Fitness, a global leader in sports performance and innovation, across Europe. Under Armour Connected Fitness is the world’s largest digital […]
Fyber Acquires Falk Realtime
Falk Realtime’s integrated Supply-Side and Ad Serving Platform fuels Fyber’s global publisher baseBerlin, GERMANY – [April 22, 2015] – Fyber GmbH (Fyber), a leading mobile advertising technology company and subsidiary of RNTS Media N.V., today announced the acquisition of Falk Realtime Ltd (Falk Realtime), a rapidly growing ad tech company based in Germany. Fyber has […]
Mapp Media Adds Programmatic Buying Service
Provides greater level of service for platforms – offers greater choice to advertisersLondon, 20th April 2015: Mapp Media (www.mappmedia.com) today announced that it has developed a new programmatic advertising buying service, which enables it to now offer a greater level of support for its key platform partners, and complements its existing, highly-targeted advertising solutions. With […]