• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer
  • Privacy Policy
  • Terms and Conditions
  • DMCA
  • Blog

Davis Network Advertising

Success is in our D-N-A

Prosperity Marketing System

  • Home
  • About
  • News
  • Mobile
  • Resources
  • Contact Page
You are here: Home / News / Artist Jennifer Bolande Replaces Billboards With Photos Of The … – GOOD Magazine

Artist Jennifer Bolande Replaces Billboards With Photos Of The … – GOOD Magazine

March 17, 2017 by davis

new billboard

 

March 17, 2017

We often hear about air pollution and water pollution, but a new art exhibit calls attention to something so prevalent most of us tune it out: visual pollution. As part of the DesertX art exhibition, Jennifer Bolande has taken over a series of billboards near Palm Springs, California and replaced the advertisements with perfectly-aligned photos of the landscapes the billboards are blocking.

According to the Desert X website, Bolande’s work utilizes classic advertising techniques to make a compelling point against consumerism.

In the language of billboard advertising this kind of reading is referred to as a Burma-Shave after the shaving cream company of the same name who used sequential placement to create messaging that could be read only from a moving vehicle.

Within the desert empire of roadside signs, Bolande chooses to advertise the very thing so often overlooked. Looking up at the billboards our attention is drawn back to the landscape itself, pictured here as a stuttering kinesthetic of real and artificial horizons.

Bolande’s work is part of the DesertX exhibition which uses the desert landscape of California’s Coachella Valley to articulate global and local issues that range from climate change to golf.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Google+ (Opens in new window)

Related

This post brought to you by https://www.good.is/slideshows/landscape-billboards-coachella

Filed Under: News

Primary Sidebar

Be the most informed person in your circle

Recent Posts

  • The F8 of Digital Advertising Sits with Fb and Google – Which-50 (website)
  • Why Sports Will Play a Greater Role in Fox’s Upfront Pitch
  • Google turns to artists to mold Assistant into an amiable companion
  • “Alexa, how can my brand shine in the age of ask”
  • Twitter amplifies branding opportunities in Periscope broadcasts

Archives

  • April 2017 (140)
  • March 2017 (15)
  • February 2017 (11)
  • January 2017 (5)
  • December 2016 (1)
  • September 2016 (1)
  • April 2016 (1)
  • March 2016 (1)
  • February 2016 (1)
  • October 2015 (1)
  • September 2015 (1)
  • June 2015 (1)
  • May 2015 (2)
  • April 2015 (3)

Footer

RSS Subscribe to our news feed…

  • The F8 of Digital Advertising Sits with Fb and Google – Which-50 (website)
  • Why Sports Will Play a Greater Role in Fox’s Upfront Pitch

Pages

  • About
  • Archive Page
  • Blog
  • Contact Page
  • DMCA
  • Home
  • Privacy Policy
  • Resources
  • Terms and Conditions

Legal

  • Privacy Policy
  • Terms and Conditions
  • DMCA
  • Blog

Tags

amazon apple awards B2B B2C bitmoji branding campaigns chatbot marketing chatbots digital advertising direct response e-commerce facebook google influencer marketing Interview Mobile mobile app mobile video music non-profit PR regulations search technology snapchat sports TV twitter viral video

Categories

  • Mobile (54)
  • News (132)

#1 Tool for 2017

Prosperity Marketing System

Be successful by copying what we are doing in our own business [Earn money before you spend money]!

Copyright © 2023 · News Pro on Genesis Framework · WordPress · Log in