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For major protests today, it is standard to have a media strategy. For example, there can be individuals assigned to media liaison. The location and timing of an action can be chosen with an eye toward media schedules. Some actions are designed specifically to attract media attention. However, there are many factors that complicate activist […]

Pepsi’s Kendall Jenner ad that was pulled amid criticism Credit: Pepsi Most Popular The Pepsi-Kendall Jenner ad fiasco was barely a few hours old when some people at ad agencies targeted a culprit: Pepsi used an in-house shop, which in the eyes of many led to the marketing mishap. The criticism was particularly sharp on […]

Most Popular Golden State Warriors Point Guard Steph Curry is no stranger to the ad spotlight, having appeared in a host of campaigns for clients including Under Armour, NBA 2K, Muscle Milk and most recently, Chase. His latest, for Oakland, Calif.-headquartered healthcare company Kaiser Permanente, shows him in an unexpectedly vulnerable light. Created out of […]

This January, soon after the inauguration of President Donald Trump, Twitter gained dozens of new protest accounts that appeared to have been created by federal employees who wanted to protest his policies. The accounts, which are all anonymous, have handles like @RogueNASA, @AltNatParkSer and @AltUSPresident. One of the accounts, @Alt_USCIS (the initials stand for U.S. […]

A majority of American states have instituted some form of voter ID law, laws which have been found to reduce turnout for poor and minority populations. In new research Michael S. Lynch and Chelsie L.M. Bright examine the introduction of Kansas’ recent voter ID law. They find that in one county, the distribution of materials […]

Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Friday, April 7: In the latest episode of “Keeping Up With the Kushners” or whatever the hell show this is, it has not been a great week for Jared, the president’s baby-faced son-in-law. What’s a polite way to put this? Well, the […]

It swept through social media like wildfire—a viral video showing Elmo getting laid off. The video was in response to President Trump’s new budget, which calls for defunding the Corporation for Public Broadcasting—better known as the home of Sesame Street. Among all that uproar, it’s easy to forget the show’s original purpose: to use TV […]

Most Popular HBO’s iconic static opener is an icon of entertainment branding — a subject of fascination for both everyman and intellectual, with many pondering how those fuzzy black and white visuals, elevated by a heavenly, choir-driven chord, manage to get viewers so riled up with anticipation. HBO “solves” that mystery in its new brand […]

Most Popular It was a marketing executive’s nightmare. Ellen Junger had just joined Payless ShoeSource Inc. as chief customer and marketing officer—less than two months later, the Topeka, Kans.-based discount retailer filed for Chapter 11 bankruptcy protection. As part of the announcement from earlier this week, Payless said it planned to close some 400 stores—or […]

Most Popular HBO’s iconic static opener is an icon of entertainment branding — a subject of fascination for both everyman and intellectual, with many pondering how those fuzzy black and white visuals, elevated by a heavenly, choir-driven chord, manage to get viewers so riled up with anticipation. HBO “solves” that mystery in its new brand […]

Most Popular Heineken USA has consolidated lead digital and social agency duties across its major brands with Omnicom’s Red Urban after a review. The agency, which currently operates from Amsterdam and Toronto, will open a New York office to service the account, which includes Heineken, Heineken Light, Dos Equis, Tecate and Strongbow. Heineken USA had […]

GRAND RAPIDS, Mich. (WOOD) — A study done at London’s Oxford University took a look at election-related posts on social media Goliath Twitter and found that a big chunk of campaign-related news shared in Michigan was of the fake news variety. Researchers at Oxford say they started out with 22 million tweets posted between Nov. […]

The brand boycott is getting to PewDiePie. Credit: YouTube Most Popular YouTube updated its policies on Thursday to get more control over which videos can make money from ads, requiring for the first time that channels reach 10,000 lifetime views before they can start to generate revenue. Channels also have to go through a new […]

Pepsi has long presented itself as the hip, fashion-forward, culturally aware, live-for-the-moment alternative to its bigger, more classic rival Coca-Cola. Coke is timeless and Pepsi is timely, Pepsi global executive Brad Jakeman told Ad Age in 2012, summarizing months of research that led to the “Live For Now” campaign that Pepsi broke that year. But […]

When marketers talk about targeting consumers based on their location, they tend to mention strategies like sending coupons to people as they walk by stores. But Copley Advertising, operated by Brookline, Massachusetts resident John Flynn, has been using geotargeting techniques for more controversial purposes: The company sends anti-abortion ads to the smartphones of “abortion-minded women” […]

Credit: Dove/Unilever Most Popular WPP fell the most in a month after one of the advertising company’s biggest clients, consumer-product giant Unilever, said it would cut back on its marketing spending, fueling concerns about a broader ad-industry slowdown. Unilever, which sells Dove soap and Hellmann’s mayonnaise, will produce 30% fewer ads as part of a […]

You’ve heard the news, right? Now that we have definitive, conclusive, unassailable proof that Bill O’Reilly is a leering, sexually-harassing comb-over of a man, more than 30 companies, including such honorable blue-chippers as BMW, Mercedes and GlaxoSmithKline, have yanked their advertising from Fox News, ensuring that their ad dollars no longer line O’Reilly’s bottom-snipped easy-access […]

NEW YORK–(BUSINESS WIRE)– News Corp Chief Executive Robert Thomson announced today that Jesse Angelo will become Chief of Digital Advertising Solutions, overseeing a new advertising platform to give brands a direct way of targeting a large, high quality audience of potential customers in a trusted environment. The platform is expected to launch later this year. Mr. […]

Sahil Chopra, CEO & Founder, iCubesWire talks about the importance of using Hyperlocal Mobile Advertising in offline stores to increase the footfall of their prospective and potential customers. He further talks about using the techniques like Geo-location, Geo-fencing, and Geo-conquesting that help find customers and ultimately increase customer footfall Display advertising was primarily intended to […]

The Viral Video Chart welcomes a dose of flair this week with L’Oreal Paris’ “100 Years of Hairstyles.” As one would guess, the clip chronicles 10 decades of products and trends, highlighting everything from the first pomade for men (1920s) to finger curls (1930s) and the afro (1970s). Charting its debut at No. 6, the […]

This article is intended to be food for thought. I rate Facebook (NASDAQ:FB) a strong buy. There are a few reasons to buy this company. A person only needs one reason to buy a stock and I give at least three reasons in this article. Ad Spending Only Grows Throughout history, merchants have worked hard […]

Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Thursday, April 6: I want to give thanks, in a way, to Pepsi, for that instantly notorious Kendall Jenner ad, because it’s given us all something to talk about (see Nos. 1 and 2, below) other than, you know, other things. Would […]

Credit: iStock Most Popular Facebook has introduced a slew of new features aimed at increasing transparency for advertisers and removing the guesswork on its platform. The company announced the global changes Thursday, attempting to answer questions like why certain campaigns see unexpected dips in performance and what sort of return can brands expect based on […]

Minor league FC Cincinnati is drawing big crowds. Credit: Getty Images Most Popular As the proprietor of Daisy Mae’s produce market in Cincinnati, Barry Cooper has a pretty good read on what excites the locals. And lately, his tomatoes, corn and apples have been competing for attention with another hot-seller—souvenirs for the city’s minor league […]

TBWA/Chiat/Day/ Los Angeles Brand Director Ebony McCauley, left, and her fellow University of Oklahoma grads are Sooner proud.  Credit: Courtesy Ebony McCauley The advertising industry is full of interesting characters with big personalities, quirky fashion styles and incredibly creative minds, but you don’t hear as much about its many sports super fans. Ad Age discovered […]

Most Popular Credit: Clorox Co. Can Brita go beyond filtering contaminants out of water to taking the broader unpleasantness out of life, even on Twitter? The Clorox Co. brand is giving it a go with a #FilterYourFeed campaign from McGarrybowen launching April 6 that lets people find and remove the negative things in their feeds, […]