Dive Brief: The American Red Cross’ free Blood Donor App has surpassed 1 million downloads, according to a press release. About 988,000 blood and platelet appointments have been made through the app. The app enables users to identify blood drives, schedule donation appointments, track donations and earn rewards from retailers. The American Red Cross launched […]
Mobile
American Red Cross — Blood Donor App exceeds 1M downloads
Dive Brief: The American Red Cross’ free Blood Donor App has surpassed 1 million downloads, according to a press release. About 988,000 blood and platelet appointments have been made through the app. The app enables users to identify blood drives, schedule donation appointments, track donations and earn rewards from retailers. The American Red Cross […]
Google Daydream adds measurements for app install campaigns, in-app behaviors
Dive Brief: Mobile marketing firm Tenjin has added attribution and analytics support for apps on Daydream, Google’s mobile virtual reality platform, the company revealed in a press release provided to Mobile Marketer. The move means app developers like The New York Times, The Wall Street Journal, Hulu, Netflix and others can track the effectiveness […]
Facebook facilitates Canvas ad development with new API
Dive Brief: Facebook has released a new API to make it simpler for developers to create full-screen Canvas ads for advertisers, according to a blog post from the company. Marketing Land salutes the automation as rectifying what was a labor-intensive process to craft the immersive, interactive ads that involved manually uploading photos and videos, and […]
WhatsApp readies digital payments in India
Dive Brief: WhatsApp is planning to launch person-to-person digital payments in India possibly within the next six months, according to multiple reports. India is the Facebook-owned mobile messaging app’s largest market with approximately 200 million users. Facebook Messenger has introduced digital payments in messages, but WhatsApp hasn’t entered the digital payment fray to date. If […]
Square Inc. in talks to take over slumping Yik Yak
Dive Brief: Square Inc. is in talks to acquire the failing college-focused social media app Yik Yak, according to a report in The Verge. If a deal occurs, it’s likely to be a so-called “acquihire” that would bring Yik Yak employees and technology to Square, while the payments company would end the social media part […]
Snapchat users go for joyrides with Jeep’s branded lens
Dive Brief: Jeep’s custom Snapchat lens “Jeep Hair, Don’t Care” allowed the app’s users to virtually get behind the wheel of an open-air Jeep Wrangler Tuesday, according to a press release. The lens, which showed users’ hair blowing wildly when they raised their eyebrows, was in celebration of the second annual Jeep 4×4 Day and […]
HotelTonight scores string of sports deals in boost for GeoRates
Dive Brief: HotelTonight is striking sports deals faster than Aroldis Chapman pitches. The reservation app kicked off the baseball season by teaming up with the New York Yankees on stadium signage and branding, and digital and social-media campaigns, according to a press release. HotelTonight has also become the official hotel booking partner of the New York […]
Starbucks lets customers send gift cards for Frappucinnos on iMessage
Dive Brief: Starbucks has updated its iOS app to allow customers to send gift cards via iMessage to friends and family members they banter with on the messaging platform, according to multiple reports. Once iMessage users have installed Starbucks’ app from the iMessage App store, gift cards are available in several denominations, including $5, $10 […]
Fast growing social app, BRO, partners with Tutela to boost incomes and improve user experience
App monetises crowd-sourced mobile signal data to get share of £1.25m revenue fundLondon, UK. 28 March, 2017: Tutela, the crowd-sourced wireless analytics monetisation (WAM) company, has today announced its partnership with social app, BRO (www.bro.social). The partnership will see the app, which is a social platform just for men, benefit from additional revenues generated as […]
Ads and app charges drive 63% of adults away from mobile apps
London, UK. 14 February, 2017: 63 percent of adults avoid mobile apps because of too many adverts, or when asked to pay for the app or extra features. This is the finding of an independent study of 600 mobile app users in the UK and US, commissioned by Tutela, the Wireless Analytics Monetisation (WAM) firm.Users […]
Consumers Happy to Interact with Brands on Mobile Messaging Apps such as Facebook Messenger finds new study
51% of messaging users say it’s more immediate than emailing companies, 48% say it’s less hassle than voice callsLondon (December 20, 2016) – 53% of people in the UK and France who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing […]
Mobile Marketing Association Launches New Chapter In Germany, World’s 5th Biggest Mobile Ad Spend Market
STORY HIGHLIGHTSThe MMA Germany launches with experts and expertise from founding member companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever.Germany is a powerhouse market for mobile marketing growth, investment and interest, where mobile ad spending is forecast to exceed $2.56 billion, or EUR2.27 billion.The MMA Germany will kick off its program […]
Searchmetrics Announces Industry-First Tracking of Mobile App Performance in Search Results
Searchmetrics Suite™ Ranks Mobile App Performance, Delivers Unique Competitor Keyword Insights and Provides Error-Tracking and Alerts for Critical Web PagesSAN MATEO, Calif. — April 5, 2016 – Searchmetrics today announced several new features for its industry-leading search and content performance software suite, including the first-ever ability for online marketers to track and compare how their […]
US Brands Missing Out By Not Letting Mobile App Content Appear In Google Searches, Finds New Study
Searchmetrics research suggests only 20% of iOS apps and 30% of Android Apps are able to support Google app indexing San Mateo – March 9, 2016 – Many brands are failing to let content from their apps show up in Google’s organic search results according to new research from Searchmetrics, the leader in search and […]
New Mobile Marketing E-Book Reveals How Major Brands Bridge Physical and Digital Worlds to Boost Engagement
Mobile: The Great Connector Vol 2, offers guidance based on insights from top brand marketers and mobile experts across the mobile ecosystem. Underlines the expanded role of mobile to enable immersive experiences and contextual advertising. The free e-book is now available from the Mobile Marketing Association.LONDON, U.K. AND COLOGNE, GERMANY – FEBRUARY 22, 2016 — […]
Want To Rank Higher In Mobile Phone Searches On Google? Searchmetrics Provides Key Insights
Searchmetrics Releases its First Study of Google.com Mobile Ranking Factors San Mateo – October 01, 2015 – New research confirms that online marketers and website owners need to follow a separate strategy to help their pages rank higher in mobile phone searches on Google. It is essential to pay particular attention to the specific user […]
Outfit7 and Bee7 appoint mobile industry veteran Mika Kuusisto to drive new growth phase
LONDON, UK – 3 September, 2015: Outfit7 Group has today announced the appointment of mobile expert Mika Kuusisto as Chief Revenue Officer for Outfit7 and Bee7. Kuusisto will be based out of the companies’ Cyprus headquarters and will report to co-founder and CEO of Outfit7 and Bee7, Samo Login. In the newly formed role, Kuusisto […]
Mapp Media Signs Ultimate Rugby in World Cup Year
Advertising sales house to exclusively representing leading rugby appLondon, 4th June 2015: Mapp Media (http://www.mappmedia.com/) has announced today that it has signed an agreement with Ultimate Rugby, the world’s number one rugby app and website. Under the deal, Mapp Media will represent Ultimate Rugby exclusively in the UK, enabling brands to benefit from running innovative […]
Austin Reed Group upgrades eCommerce capability to spearhead growth and international expansion
Tryzens re-platforms a venerable high street brand with solution fit for the futureOnline customers of leading global retailer, Austin Reed Group, are set to benefit from a dramatic transformation of its web-based shopping experience following a re-platform of its eCommerce operations, designed and implemented by leading retail managed services provider and systems integrator, Tryzens.Austin Reed, […]
British Telecom Al Saudia and Walkbase Cooperate on Retail Analytics
Analytics and marketing platform for retail stores and airports announces partnership with BT Al Saudia for delivering in-store analytics in five countries Helsinki – May 6, 2015 – Walkbase, the provider of in-store analytics for retail and airports, and BT Al Saudia, the provider systems integration, network services and subscription cloud services in the Kingdom […]
Mapp Media to Represent Under Armour’s Connected Fitness Platform Across Europe
Mapp Media can now offer advertisers the largest fitness portfolio of any European sales houseLondon, 29th April 2015: Mapp Media (http://www.mappmedia.com/) has announced today that it has a sales representation agreement with Under Armour Connected Fitness, a global leader in sports performance and innovation, across Europe. Under Armour Connected Fitness is the world’s largest digital […]
Fyber Acquires Falk Realtime
Falk Realtime’s integrated Supply-Side and Ad Serving Platform fuels Fyber’s global publisher baseBerlin, GERMANY – [April 22, 2015] – Fyber GmbH (Fyber), a leading mobile advertising technology company and subsidiary of RNTS Media N.V., today announced the acquisition of Falk Realtime Ltd (Falk Realtime), a rapidly growing ad tech company based in Germany. Fyber has […]
Mapp Media Adds Programmatic Buying Service
Provides greater level of service for platforms – offers greater choice to advertisersLondon, 20th April 2015: Mapp Media (www.mappmedia.com) today announced that it has developed a new programmatic advertising buying service, which enables it to now offer a greater level of support for its key platform partners, and complements its existing, highly-targeted advertising solutions. With […]