Mobile

Dive Brief: The American Red Cross’ free Blood Donor App has surpassed 1 million downloads, according to a press release. About 988,000 blood and platelet appointments have been made through the app.  The app enables users to identify blood drives, schedule donation appointments, track donations and earn rewards from retailers.   The American Red Cross […]

Dive Brief: Mobile marketing firm Tenjin has added attribution and analytics support for apps on Daydream, Google’s mobile virtual reality platform, the company revealed in a press release provided to Mobile Marketer.   The move means app developers like The New York Times, The Wall Street Journal, Hulu, Netflix and others can track the effectiveness […]

Dive Brief: Facebook has released a new API to make it simpler for developers to create full-screen Canvas ads for advertisers, according to a blog post from the company.  Marketing Land salutes the automation as rectifying what was a labor-intensive process to craft the immersive, interactive ads that involved manually uploading photos and videos, and […]

Dive Brief: WhatsApp is planning to launch person-to-person digital payments in India possibly within the next six months, according to multiple reports. India is the Facebook-owned mobile messaging app’s largest market with approximately 200 million users.  Facebook Messenger has introduced digital payments in messages, but WhatsApp hasn’t entered the digital payment fray to date. If […]

Dive Brief: Square Inc. is in talks to acquire the failing college-focused social media app Yik Yak, according to a report in The Verge. If a deal occurs, it’s likely to be a so-called “acquihire” that would bring Yik Yak employees and technology to Square, while the payments company would end the social media part […]

Dive Brief: Jeep’s custom Snapchat lens “Jeep Hair, Don’t Care” allowed the app’s users to virtually get behind the wheel of an open-air Jeep Wrangler Tuesday, according to a press release. The lens, which showed users’ hair blowing wildly when they raised their eyebrows, was in celebration of the second annual Jeep 4×4 Day and […]

Dive Brief: HotelTonight is striking sports deals faster than Aroldis Chapman pitches. The reservation app kicked off the baseball season by teaming up with the New York Yankees on stadium signage and branding, and digital and social-media campaigns, according to a press release. HotelTonight has also become the official hotel booking partner of the New York […]

Dive Brief: Starbucks has updated its iOS app to allow customers to send gift cards via iMessage to friends and family members they banter with on the messaging platform, according to multiple reports.  Once iMessage users have installed Starbucks’ app from the iMessage App store, gift cards are available in several denominations, including $5, $10 […]

London, UK. 14 February, 2017: 63 percent of adults avoid mobile apps because of too many adverts, or when asked to pay for the app or extra features. This is the finding of an independent study of 600 mobile app users in the UK and US, commissioned by Tutela, the Wireless Analytics Monetisation (WAM) firm.Users […]

Searchmetrics Suite™ Ranks Mobile App Performance, Delivers Unique Competitor Keyword Insights and Provides Error-Tracking and Alerts for Critical Web PagesSAN MATEO, Calif. — April 5, 2016 – Searchmetrics today announced several new features for its industry-leading search and content performance software suite, including the first-ever ability for online marketers to track and compare how their […]

Mobile: The Great Connector Vol 2, offers guidance based on insights from top brand marketers and mobile experts across the mobile ecosystem. Underlines the expanded role of mobile to enable immersive experiences and contextual advertising. The free e-book is now available from the Mobile Marketing Association.LONDON, U.K. AND COLOGNE, GERMANY – FEBRUARY 22, 2016 — […]

Searchmetrics Releases its First Study of Google.com Mobile Ranking Factors San Mateo – October 01, 2015 – New research confirms that online marketers and website owners need to follow a separate strategy to help their pages rank higher in mobile phone searches on Google. It is essential to pay particular attention to the specific user […]

LONDON, UK – 3 September, 2015: Outfit7 Group has today announced the appointment of mobile expert Mika Kuusisto as Chief Revenue Officer for Outfit7 and Bee7. Kuusisto will be based out of the companies’ Cyprus headquarters and will report to co-founder and CEO of Outfit7 and Bee7, Samo Login. In the newly formed role, Kuusisto […]