London, UK. 14 February, 2017: 63 percent of adults avoid mobile apps because of too many adverts, or when asked to pay for the app or extra features. This is the finding of an independent study of 600 mobile app users in the UK and US, commissioned by Tutela, the Wireless Analytics Monetisation (WAM) firm.Users are up to four times more likely to favour apps collecting usage statistics (45 per cent) than apps which they…
Source: RealWire
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